Media Operations & Activation Specialist
Bloomington, MN (Hybrid)
Posted 1 day ago
Job Summary
Own and optimize omni-channel marketing operations from planning to execution, coordinating cross-functional teams and governance to deliver on business objectives.
- Lead operational planning and execution of cross-channel campaigns
- Align assets, messaging, and launch activities with brand priorities
- Drive governance, reporting, and continuous process improvements
Job Description
Responsibilities
- Lead the operational planning and execution of omni-channel marketing campaigns across paid, owned, retail, dealer, digital, and trade channels.
- Develop and manage integrated campaign plans, launch calendars, activation schedules, trafficking, and execution frameworks.
- Evaluate campaign requirements and recommend activation strategies, timelines, and resource allocations to support business objectives.
- Exercise independent judgment to identify risks, resolve execution challenges, and adjust plans to maintain campaign effectiveness and delivery commitments.
- Ensure campaign messaging, assets, channel tactics, and launch activities remain aligned with brand and business priorities.
- Serve as the primary operational lead among marketing, creative, digital, media, sales, agency, and vendor partners.
- Lead cross-functional planning discussions and drive executional alignment across stakeholders.
- Establish project priorities, coordinate dependencies, and influence decisions affecting campaign performance and timing.
- Develop recommendations to address execution, resource, and process challenges and present solutions to management and business stakeholders.
- Manage campaign activation workflows, asset distribution, media operations, and channel deployment processes.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 4+ years of experience in marketing communications, campaign management, media operations, project management, marketing operations, or a related discipline.
- Demonstrated ability to independently manage complex marketing initiatives involving multiple stakeholders, timelines, and priorities.
- Strong analytical, problem-solving, and decision-making capabilities.
- Experience developing recommendations and influencing cross-functional teams to achieve business objectives.
- Advanced project management and organizational skills with the ability to prioritize work with limited supervision.
- Experience managing marketing budgets, campaign reporting, and operational processes.
- Proficiency with Microsoft Office, project management platforms, marketing technology tools, and workflow systems.
- Excellent written, verbal, and stakeholder communication skills.
Benefits
- Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
- Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!
- Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.
- Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.
- Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.
- Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.
- Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $78,200, - $97,700. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app.
The Toro Company represents a portfolio of global brands spanning various markets, industries and geographies with over a century of deep knowledge in transforming how jobs get done. We deliver market-leading innovation that is thoughtfully engineered and grounded in solving real human challenges and needs. Our hard-working teams see opportunities to enrich our world with beauty and utility, and the ambition to turn these possibilities into sustainable realities is what unites and drives us at The Toro Company. Built on caring relationships and a commitment to helping customers build, shape and care for the world around us, The Toro Company offers a diverse portfolio of brands including Toro, Ditch Witch, Exmark, Spartan Mowers, BOSS Snowplow, Ventrac, American Augers, Subsite Electronics, HammerHead, Radius HDD, Perrot, Hayter, Unique Lighting Systems, Irritrol and Lawn-Boy.We are proud to be an Equal Opportunity Employer including protected veterans and individuals with disabilities.Read The Toro Company's Community Guidelines for LinkedIn at: https://bit.ly/3ng16YO
Salaries
Posted range
$78K/yr – $98K/yr
Taken straight from the job posting.
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