Responsibilities

• Lead & steward the paid media strategy for assigned product and line of business activities.
• Drives a cohesive media strategy to support the marketing team's needs at the local, state, and/or national level, builds capabilities to ensure best-in-class media planning and buying practices, manages and optimizes test and learn initiatives and drives innovation across the media ecosystem.
• Lead all aspects of a paid media for assigned product and line of business activities.
• Develop and manage annual paid digital marketing budget across multiple paid channels to ensure optimal performance and positive ROI.
• Liaise with agency partners and publisher partners for all things paid media.
• Collaborate with cross-functionally with brand teams, research, analytics, consumer insights, finance, product to understand objectives, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals.
• Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth).
• .Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes.
• Provide consistent and actionable performance analysis, reporting, and insights that feed back into future strategies and share with key leaders throughout the organization.
• .Identify roles/responsibilities and key stakeholders and develop of ways of working within a matrix organization.

Requirements

• Bachelor's Degree in Marketing, related discipline, or equivalent experience required
• 5+ years cross-channel media experience, including experience with strategic partnerships, structuring and negotiating business deals in digital marketing/advertising industry required
• This position is remote within the United States with 10% travel as needed required

Benefits

• Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.