Media Intelligence Analyst, short-term freelance

Huntington Beach, CA (Hybrid)

Salary Not AvailableMid Level3+ years expFreelance

Posted 2 days ago

Job Summary

Owns the end-to-end media intelligence workflow, delivering competitive insights, performance analyses, and ad-hoc client support across fast-paced campaigns.

Job Description

Responsibilities

  • Support in the development of competitive media insights through strategic analyses and performance reports. This includes large data set management, creating automated and semi-automated data cuts for faster analysis and building digestible visualizations of the data/analyses for executive client presentations.
  • Monitor, track, analyze and report on competitive media performance and industry trends that identify issues and/or proactively lead to marketing ideas, opportunities and potential strategies and solutions.
  • Ongoing analysis of primary and secondary research to develop a strong understanding of our clients’ marketplace and competitive environment.
  • Ongoing support for client ad-hoc requests with critical deadlines.

Requirements

  • 3+ years of experience working in data analytics or related role
  • Media agency or ad agency experience REQUIRED
  • Automotive experience, general knowledge of the auto industry, or a genuine interest in cars preferred
  • Strong technical literacy and the ability to quickly pick up new tools and data platforms.
  • Thrives in a fast-paced environment and can juggle multiple priorities without sacrificing quality.
  • Ability to clearly communicate technical data analysis to marketing generalists.
  • Understanding of media strategy and performance measurement, including comfort with core media metrics such as share of voice (SOV), share of impressions (SOI), and share of market (SOM).
  • Intermediate level or above, using the following tools:
  • Tableau (or similar): setting up data sets and building clear, insightful visualizations and dashboards
  • Excel: comfortable working with pivot tables, advanced formulas, and large data sets

Preferred

  • Bonus: experience with forecasting and modeling

Benefits

  • Access to our health benefits after 91 days
  • Paid sick days
  • 401k match
  • On-site Barista
  • Beautiful campus across from the Pacific Ocean

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Media Intelligence Analyst, short-term freelance

INNOCEAN Worldwide Canada · Huntington Beach, CA · Hybrid