Media Director

New York City, NY (On-site)

$121K/yr – $194K/yrSenior Level8+ years expFull time

Posted 4 hrs ago

Job Summary

Own and lead integrated healthcare media strategy and team delivery across multiple accounts, partnering with cross-functional teams to align with client objectives, build senior client relationships, and deliver measurable media solutions.

  • Shape and grow senior client relationships with healthcare-focused strategic counsel
  • Lead a multi-account media team, driving integrated planning, buying, and optimization
  • Deliver innovative media solutions that address client challenges and demonstrate impact

Job Description

Responsibilities

  • Provide senior leadership across integrated media strategy, planning, buying, and optimization for multiple accounts
  • Partner with Client Services, Production, Creative, Strategy, Analytics, and other disciplines to develop integrated media solutions aligned with client business objectives and brand goals
  • Lead and develop the media team, setting clear expectations, providing strategic guidance, and building channel expertise tied to client goals
  • Maintain a deep understanding of each client’s business, including market dynamics, business priorities, audience needs, and competitor strategies
  • Own and grow senior client relationships by providing proactive counsel and demonstrating a strong understanding of healthcare, media, and client business challenges
  • Report into a Group Director or senior media leader, providing visibility into account health, staffing, financials, opportunities, and risks
  • Lead Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts
  • Drive innovative, forward-thinking media solutions that address client business challenges and create measurable impact
  • Provide senior oversight of campaign timelines, client authorizations, vendor deliverables, creative specifications, and asset delivery to ensure accurate and timely execution
  • Ensure the accurate creation and maintenance of insertion orders, media placements, and supporting documentation

Requirements

  • Across 8+ years of experience, you know what it takes to lead integrated media strategy, planning, and activation. These are the core skills you’ve totally nailed:
  • Extensive understanding of marketing concepts, specifically within pharmaceutical, HCP, and patient markets
  • Deep experience leading pharmaceutical media strategy and planning across online, offline, traditional, and emerging channels
  • Demonstrated ability to lead cross-functional teams, develop talent, and manage senior media professionals
  • At least 8 years of media agency experience, including integrated strategy, planning, buying, implementation, analytics, and optimization
  • Experience managing Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts
  • Strong working knowledge of ad servers, MRI, Kantar, and Google Analytics
  • Ability to set priorities across multiple accounts, balance competing timelines, and ensure highquality delivery
  • A proven track record of earning client and team trust through sound strategic, creative, and analytical leadership
  • Ability to build and maintain strong relationships with clients, agency partners, vendors, and internal teams

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998
New York, New York, USA
316 employees (134 in marketing)
91% recommend to a friend
98% CEO approval

Salaries

Posted range

$121K/yr – $194K/yr

Taken straight from the job posting.

See all Heartbeat salaries

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~317
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Media Director

Heartbeat · New York City, NY · On-site