Responsibilities

• Lead and develop the analytics team — providing leadership to our analysts, defining and evolving Smart Response's methodologies, tools and frameworks across audience insight and response measurement, and ensuring the team has the engineering capability to integrate data sources and build automated solutions at scale.
• Drive commercial growth — we provide campaign analytics free of charge because our clients' success drives our own, so you'll grow our business directly by optimising theirs.
• Build and launch new products — partnering with data and technology specialists to develop proprietary analysis products and capabilities, and leading the implementation of AI-enabled data tools, including trend and competitor reporting and augmented campaign reporting.
• Take ownership of reporting for key clients — you'll understand the data and reporting methodology for every client, act as a second set of eyes on all analysis before it reaches clients (covering team holidays with ease), and run analysis directly for some clients of your own.

Requirements

• 5+ years' experience in a relevant analytical role (media, advertising, marketing or similar), ready for your next step up into leadership; DRTV or broadcast media experience is an advantage.
• Team leadership experience in analytics, ideally within a media agency; understanding of immediately-attributable, performance-driven TV advertising is a plus.
• A mathematically minded, logical, self-starting problem solver with a keen eye for detail.
• High competency in Excel, Google Analytics (including BigQuery) and Power BI, with strong numerical accuracy and an aptitude for sophisticated reporting.
• Broad understanding of the marketing analytics landscape — performance measurement, audience insight, social listening, search, paid social and creative effectiveness.
• Strong commercial and strategic thinking, able to connect data insights to plans of action and outcomes that resonate with C-suite and board-level stakeholders.
• A questioning attitude — you won't take data at face value until you're confident in what you're reporting.
• Outstanding communication and storytelling skills, turning complex data into clear, relevant, actionable insight.
• Experience developing or launching data products or insight tools, ideally with technology partners, and confidence leading governance and quality standards for AI-assisted analytics.
• A hard-working, conscientious, good-humoured and flexible attitude, with a genuine can-do approach.

Preferred

• DRTV or broadcast media experience is an advantage.

Benefits

• a generous Profit Related Bonus scheme and additional employee benefits.
• Employee Ownership Trust, which comes with significant additional benefits — we'll talk you through these at interview stage.