Own the MarTech stack and data fabric to enable scalable marketing ops, from integrations and data pipelines to governance and cross-functional collaboration.

• Own and evolve the marketing technology ecosystem, supporting acquisition, lifecycle, attribution, analytics, and automation.
• Build and maintain integrations, workflows, APIs, and data pipelines to ensure reliable marketing data.
• Partner with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation.
• Define and manage the MarTech roadmap, including prioritization, backlog, system improvements, and technical requirements.
• Evaluate, source, onboard, and manage MarTech vendors and tools.
• Lead implementation and optimization of tools for paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement.
• Troubleshoot integrations, campaign tracking, attribution, data quality, and platform reliability issues.
• Establish governance for data integrity, consent management, privacy, and compliance.
• Improve operational efficiency through automation, process optimization, and documentation.
• Act as a cross-functional bridge to ensure alignment and execution across Marketing, Engineering, Analytics, and external partners.