Responsibilities

• Building and Owning the Marketing Analytics Backbone
• Defining and owning the marketing measurement strategy and KPI framework aligned with BMEC objectives, including demand generation, pipeline growth, account-based marketing (ABM) engagement, web conversion, and campaign ROI.
• Establishing a single source of truth through standardized marketing definitions, metrics, and reporting methodologies.
• Governing data taxonomy, naming conventions, and UTM standards to ensure data consistency and trust across the MarTech ecosystem.
• Rationalizing and optimizing the analytics dashboard and reporting landscape across platforms such as Power BI, Tableau, GA4, Data Studio, Marketo Measure, Marketo Engage, Salesforce, and 6Sense.
• Architecting and ensuring CRM and associated data flows across the MarTech stack (Marketo, 6Sense, GA4, Google Ads, LinkedIn, Cvent, events data, etc.) are effectively managed, integrated and optimized for full funnel reporting and business insight
• Building multi-touch attribution models and account-level ABM analytics, including engagement scoring, buying-group insights, and pipeline influence reporting tailored to complex B2B sales cycles.
• Partnering with Digital Technology teams to align data warehouse, business intelligence, and analytics architecture for scalable and reliable performance measurement.
• Leading initiatives that improve data quality, reporting accuracy, and insight generation across marketing operations.
• Training and Enablement

Requirements

• Have 5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or related disciplines.
• Demonstrate strong hands-on experience with marketing analytics and business intelligence platforms, including GA4, Power BI, Tableau, Data Studio, or similar tools.
• Have experience designing KPI frameworks, measurement strategies, attribution models, and performance dashboards in complex B2B environments.
• Possess experience developing and managing web platform technical roadmaps, CMS environments (preferably Drupal), and MarTech integrations.
• Demonstrate a strong understanding of marketing data architecture, data governance, data quality management, and reporting ecosystems.
• Have knowledge of CRM platforms, marketing automation technologies, ABM solutions, and digital analytics tools.
• Possess excellent analytical, visualization, and storytelling skills with the ability to convert complex data into actionable business recommendations.
• Have experience driving user enablement, training programs, documentation development, and self-service analytics adoption.
• Understand privacy, accessibility, and compliance requirements, including GDPR, WCAG, and digital governance best practices.
• Demonstrate strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

Benefits

• Contemporary work-life balance policies and wellbeing programs.
• Comprehensive private medical care options.
• Life insurance and disability coverage programs.
• Tailored financial and retirement programs.
• Ongoing learning and professional development opportunities.
• Employee assistance and wellbeing resources.
• Additional elected and voluntary benefits.