Integrated Global Svc

MARKETING TECHNOLOGY MGR

Rochford, Southend-on-Sea, UK (Remote)

£54K/yr – £56K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the marketing technology stack, data quality, and cross-team integrations to accelerate lead flow and pipeline visibility.

  • Own the marketing tech ecosystem, data governance, and reporting for data-driven decisions.
  • Lead lead management, SEO, and website optimization to boost lead generation and conversion.
  • Evaluate AI and workflow tools to lift efficiency and impact across Marketing and Sales.

Job Description

Responsibilities

  • Own and manage the marketing technology ecosystem, including Salesforce, HubSpot, website platforms, analytics tools, AI solutions, and data enrichment technologies
  • Manage integrations between marketing, sales, and business systems
  • Develop and optimise strategies behind lead management processes including lead routing, lead scoring, segmentation, and lifecycle management
  • Ensure data quality, consistency, and governance across marketing and sales platforms
  • Work closely with Sales leadership to improve visibility of marketing contribution to pipeline and revenue
  • Develop reporting frameworks and dashboards that support data-driven decision making
  • Evaluate and implement new technologies that improve marketing effectiveness and operational efficiency
  • Develop and execute SEO strategies to improve organic visibility, website traffic, and lead generation
  • Conduct technical SEO audits and oversee implementation of recommendations
  • Monitor website performance, user experience, and conversion opportunities

Requirements

  • Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, or related field
  • 5+ years of experience in marketing operations, marketing technology, digital marketing, analytics, or related disciplines
  • Demonstrated experience managing Salesforce, HubSpot, Google Analytics, Google Tag Manager, Google Search Console, SEMrush/Ahrefs, and related technologies
  • Proven track record improving lead generation, conversion rates, and marketing performance through data and technology
  • Experience designing and implementing marketing automation, lead nurturing, and reporting frameworks
  • Experience supporting Sales and Marketing alignment through systems, data, and process improvements
  • Experience evaluating and implementing AI tools and workflow automation technologies preferred
  • Experience in B2B, industrial, engineering, energy, or technical markets preferred

Preferred

  • Experience with AI tools and workflow automation technologies preferred
  • Experience in B2B, industrial, engineering, energy, or technical markets preferred

Marketing Team

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