Responsibilities

• Lead development and oversee execution of marketing strategy, campaigns and plans, with an emphasis on sports marketing and sponsorship activation.
• Build relationships with Marketing, Client Service, Sales, and Operations peers within and outside FM to ensure collaborative marketing strategies and the best use of resources to achieve desired results.
• Ensure all work is done within agreed-to marketing practices and procedures, and in alignment with the brand positioning, compliance and personalized as appropriate.
• Create and coordinate execution of omnichannel integrated marketing plans across channel partners, including paid media, social, enablement, PR, multimedia, interactive/web, direct mail, events, and brand experience, aligned to audience journeys and ABM plans, working closely with Sales, Operations, Client Service and other internal and external colleagues.
• Contribute to management of agency and vendor relationships for the assigned programs.
• Collaborate with local marketing teams to ensure marketing plans are relevant to applicable markets and address key accounts.
• Follow established processes to optimize the effectiveness, efficiency, creativity, agility and quality of programs and tools designed for the market and client-facing teams.
• Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact.
• Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure message consistency and best-in-class client experience.
• Develop a good understanding of client and partner needs and the Client Service and Sales processes to ensure the needs of the business are addressed.

Requirements

• Bachelor’s degree in marketing, Communications, or Business.
• 5+ years of marketing experience is required, with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting.
• Understands the business objectives of assigned campaigns and knows which marketing plans and tactics will support achieving the objectives at a global and regional level.
• Apply knowledge of marketing to decide how best to prioritize plans and campaigns to achieve Corporate and Operations objectives.
• Good knowledge of marketing tools, tactics, and techniques in general.
• Solid understanding of the business priorities of FM and its various business units.
• Demonstrated ability to develop, deliver and run global and locale integrated marketing plans with detailed objectives and proven ROI.
• Consistent track record of delivery to tight budgets and deadlines.
• Excellent communication and creative thinking skills.
• Demonstrated project management skills.

Preferred

• 8-10 years of increasingly responsible positions in a corporate and/or agency setting.
• Experience using groundbreaking media; digital marketing savvy.
• Global experience in a corporate environment.
• A balance of “hands-on” and strategic leadership skills.
• Strong decision-making skills.
• Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills.
• Proven track record of delivery to tight budgets and deadlines.
• Excellent communication and creative thinking skills.
• Demonstrated project management skills.
• Strong interpersonal skills-demonstrated teamwork skills.