Responsibilities

• Drive engagement through strategic participation in high-impact industry tradeshows, virtual events, webinars, workshops and other relevant activities - identifying key opportunities and representing the brand effectively.
• Develop marketing materials, presentations, and communications in support of product launches, industry partnerships, promotional campaigns, sales meetings, tradeshows, and other marketing activations.
• Strategize and execute integrated campaigns leveraging both traditional (print advertising, collateral, direct mail) and digital (social media, email, digital advertising, websites) marketing channels.
• Own the event plan, editorial calendar, and internal and external communications within the area of responsibility.
• Collaborate with US and Business Unit Marketing and MarCom teams to help shape overarching marketing strategies across marketing channels: websites, e-marketing tools, digital advertising, social media, and other digital tactics.
• Develop and manage promotional programs to generate leads at key shows and events; partner with external vendors to ensure programs run on time, within scope, and on budget.
• Continuously monitor program performance, including ROI analytics, sales objectives, budget tracking, and advertising and promotion reporting.
• Assess existing marketing materials for activations - revising literature as needed, archiving outdated assets, and maximizing digital-first approaches wherever possible.
• Manage administrative responsibilities including Salesforce updates, business plans, expense reporting, budget forecasting, and weekly activity reports.