Marketing Specialist Sr - IFB at Illinois Farm Bureau | Bloomington, IL | $74K/yr – $102K/yr

Marketing Specialist Sr - IFB

Bloomington, IL (Hybrid)

$74K/yr – $102K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

Job Summary

Ownership of end-to-end marketing strategy and campaign execution across events, social, and media buys, with budget discipline and channel exploration.

Campaign Management: coordinate development, copy, talent needs, approvals across Brand and Creative Services.
Channel Expansion: identify emerging channels and build integrated programs to capitalize on opportunities.
Measurement and Optimization: monitor results and adjust plans to hit business goals.

Job Description

Plans and develops results-based marketing strategies, campaigns, and promotional materials to meet client specifications, deadlines and budgets.
Acts as project manager for development, copywriting, and communicating client needs to Brand and Creative Services, production, timelines, updates and approvals.
Writes, proofreads and edits copy for various marketing materials.
Assists in developing strategies for using social media in marketing campaigns. Develops design and copy for assigned social networks.
Monitors results via business plan assessment and implements changes to plans to drive desired results.
Identifies new/emerging channels and develops integrated strategies, plans and programs to leverage these opportunities.
Builds positive relationships with staff, clients and media representatives.
Facilitates multiple regional ad groups. Provides marketing ideas, gathers media proposals, and coordinates budgets.
Analyzes media needs, negotiates with media outlets, and places media buys on traditional and digital platforms.
Works special events such as conferences, fairs, farm shows and others.

Typically requires 7+ years of relevant experience or a combination of related experience, education and training.
Ability to work flexible hours as needed.
Periodic travel throughout the year.
Will work in some outside settings such as fairs and festivals.
Assignments may include working in typical Illinois temperature extremes and/or working around farm animals inside confinement buildings and outside.
Regular lifting and/or moving equipment and displays weighing up to 50 pounds.

insurance benefits (medical, dental, vision, disability, and life)
401(k) with company match
parental leave
paid time off
paid company holidays
time off to volunteer

Illinois Farm Bureau

Illinois Farm Bureau® is a membership organization controlled by farmers who join IFB® through their county Farm Bureau. There are 95 county organizations in Illinois. IFB is a not for profit corporation. IFB’s legal name is the Illinois Agricultural Association which was founded in 1916 by a group of farmers who met at the University of Illinois to discuss the need for education, better information, and more effective farming practices. Today, IFB represents two out of three Illinois farmers. Illinois Farm Bureau:• Shares the farmer’s story to consumers. • Updates members on new technology and information that impacts agriculture.• Represents farmers in local, state, and national legislative & political activities.• Provides marketing and education services to help IFB members improve their net farm income. Illinois Farm Bureau is a member of the American Farm Bureau Federation®, a national organization of farmers and ranchers including Farm Bureaus in all 50 states and Puerto Rico, and is responsible for Farm Bureau® membership and programs within Illinois. Illinois Farm Bureau® programs and services are available only to Farm Bureau® members within Illinois. FARM BUREAU® and FB® are registered service marks owned by the American Farm Bureau Federation.For more information, please visit our website: http://www.ilfb.org & www.WatchUsGrow.org

Founded in 1916

Bloomington, Illinois, USA

263 employees (56 in marketing)

www.ilfb.org/careers