Responsibilities

• Own and manage Komline’s social media strategy and execution across platforms, including establishment of an approval process, documenting core themes, and developing a content calendar
• Develop and maintain a monthly content strategy and calendar aligned with business priorities
• Coordinate, develop and manage content across 10+ LinkedIn profiles (corporate and individual accounts)
• Analyze engagement data and independently optimize content strategy based on performance
• Lead the development and growth of Komline’s TikTok and YouTube presence, including ideation, scripting, and content planning
• Own and manage Google Analytics dashboards; analyze performance trends and provide recommendations
• Independently construct, manage and optimize digital campaigns across Google Ads, LinkedIn, and other channels
• Evaluate campaign effectiveness and proactively identify opportunities to improve performance
• Support ecommerce platform development, create performance tracking and recommend improvements based on data insights
• Design and implement marketing automation and CRM initiatives, ensuring accurate and up-to-date data entry and campaign execution
• Analyze Salesforce data to track lead activity, campaign performance, and conversion trends; provide insights and recommendations to improve performance
• Proactively identify gaps in lead follow-up and coordinate with internal teams to improve conversion outcomes
• Create simple graphics and visual assets using tools like Canva
• Support and enhance marketing campaigns with basic photo and content editing
• Ensure brand consistency across all content and marketing channels
• Contribute to and help lead the conception, filming, and production of digital video content showcasing Komline's products, capabilities, and customer success stories