Responsibilities

• Drive engagement through strategic participation in high-impact industry tradeshows, virtual events, webinars, workshops and other relevant activities - identifying key opportunities and representing the brand effectively.
• Develop marketing materials, presentations, and communications in support of product launches, industry partnerships, promotional campaigns, sales meetings, tradeshows, and other marketing activations.
• Strategize and execute integrated campaigns leveraging both traditional (print advertising, collateral, direct mail) and digital (social media, email, digital advertising, websites) marketing channels.
• Own the event plan, editorial calendar, and internal and external communications within the area of responsibility.
• Collaborate with US and Business Unit Marketing and MarCom teams to help shape overarching marketing strategies across marketing channels: websites, e-marketing tools, digital advertising, social media, and other digital tactics.
• Develop and manage promotional programs to generate leads at key shows and events; partner with external vendors to ensure programs run on time, within scope, and on budget.
• Continuously monitor program performance, including ROI analytics, sales objectives, budget tracking, and advertising and promotion reporting.
• Assess existing marketing materials for activations - revising literature as needed, archiving outdated assets, and maximizing digital-first approaches wherever possible.
• Manage administrative responsibilities including Salesforce updates, business plans, expense reporting, budget forecasting, and weekly activity reports.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, or a related field.
• 2-3+ years of experience in marketing with a strong focus on events and communications.
• Proficiency in MS Office and marketing tools including Adobe Creative Suite, Salesforce, HubSpot, Google Ads, and web analytics platforms.
• Demonstrated experience in campaign design and execution.
• Experience with data analytics and dashboard creation.
• Highly creative and strategic thinker with the ability to identify target audiences and develop campaigns that engage, inform, and motivate.
• Exceptional organizational and project management skills; ability to thrive in a fast-paced, deadline-driven environment.
• Healthcare or medical device industry experience is a strong plus.
• Willingness and ability to travel approximately 20-25% of the time to attend and support relevant activations.