Marketing Specialist

Richmond, VA (On-site)

$59K/yr – $122K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own and optimize marketing for assigned products, driving messaging, campaigns, and channel strategies; manage budgets, measure ROIs, and collaborate across internal and external partners.

  • Define and execute marketing programs aligned to product goals and distribution channels.
  • Track performance, report results, and pursue improvements in marketing impact.
  • Collaborate with stakeholders to craft messaging and content that supports customer and agent communications.

Job Description

Responsibilities

  • Develop and maintain expertise in products, services, target markets, distribution channels, industry trends, and customer demographics to identify marketing opportunities and support effective messaging and marketing strategies.
  • Support the implementation of marketing, advertising, and promotional strategies across assigned products and distribution channels.
  • Execute marketing projects and initiatives on time, within budget, and in accordance with established quality standards and business objectives.
  • Collaborate with internal stakeholders and cross-functional teams to develop effective messaging and content for marketing materials and customer and agent communications.
  • Responsible for budget decisions for assigned products.
  • Effectively review and report results of marketing programs and identify areas for improvement in return on marketing investment
  • Build and maintain strong relationships with internal partners, agents, association partners, vendors, and other external stakeholders.
  • Contribute to the enhancement of the Markel brand by developing creative solutions, innovative marketing strategies, and customer-focused campaigns.
  • Ensure consistent application of brand standards, messaging, and visual identity across all marketing and communication deliverables.
  • Monitor project progress, manage multiple priorities simultaneously, and effectively communicate status updates to stakeholders.

Requirements

  • Ability to work effectively in a collaborative team environment and build strong relationships with internal and external stakeholders.
  • Self-motivated with a positive attitude, strong customer service mindset, and willingness to learn.
  • Excellent written and verbal communication skills, with strong attention to detail and proofreading abilities.
  • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
  • Ability to prioritize work effectively, meet deadlines, adapt to changing business needs, and work in a fast-paced environment.
  • Proactive approach to identifying challenges, recommending solutions, and driving projects to completion.
  • Ability to develop and communicate clear, effective marketing messages tailored to target audiences.
  • Proficient in Microsoft Office and Microsoft 365 applications, including Excel, Word, PowerPoint, Outlook, SharePoint, and Planner, as well as Adobe Acrobat.
  • Horse industry knowledge or experience is a plus but not required.
  • High School Diploma required, Bachelor’s Degree in Marketing, Business or related field preferred and/or 3-5 years’ experience

Preferred

  • Horse industry knowledge or experience is a plus but not required.

Benefits

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A supportive and collaborative work environment.
  • We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
  • All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
  • We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.
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Markel

As the insurance operations within the Markel Group Inc. (NYSE: MKL), we leverage a broad array of capabilities and expertise to create intelligent solutions for the most complex specialty insurance needs. With over 5,000 employees across the globe, finding creative solutions for complex risks is our passion. And our broad array of tools and knowledge allows us to create tailored coverage solutions for even the most complex needs. Putting you – our colleagues, brokers and clients – first is what differentiates us worldwide. We’re committed to being a long-term partner who is there when you need us most. Everything we do comes out of the Markel Style. These 214 words are a timeless statement of our mission. It’s our north star, and out of that comes our brand vision.

Founded in 1990
Glen Allen, Virginia, USA
4.3K employees (115 in marketing)

Salaries

Posted range

$59K/yr – $122K/yr

Taken straight from the job posting.

See all Markel salaries

Traffic Signals

Monthly Visitors
142.5K
Monthly Google Ads Budget
$26.2K
Traffic Source Mix
Search
29%
Direct
56.1%
Referral
13.7%
Social
0.3%
Paid
0.8%

Headcount Trend

Current headcount: ~4.3K

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Marketing Specialist

Markel · Richmond, VA · On-site