Marketing Specialist

Eau Claire, WI (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own and execute a broad marketing program spanning website management, content creation, product launches, and integrated communications; drive lead generation, brand consistency, and collaboration with sales, while coordinating vendors and events.

Oversee website updates, SEO, and postings.
Develop engaging content for social platforms and marketing materials.
Coordinate trade shows and promotional campaigns.

Job Description

Responsibilities

Manage and update company websites, including content, navigation, SEO, and job postings.
Monitor website analytics and make recommendations to improve lead generation and performance.
Create and maintain engaging content for social media platforms, including Facebook, LinkedIn, and YouTube.
Photograph, record, and edit photos and videos for marketing, training, and promotional use.
Design and produce marketing materials such as brochures, catalogs, product literature, signage, presentations, and training resources.
Support new product launches through creative content, messaging, videos, and promotional materials.
Coordinate trade show displays, graphics, promotional materials, and event logistics.
Maintain brand consistency across all marketing and communication materials.
Provide marketing support and resources for sales and distribution teams.
Research market trends, competitive activity, and customer needs to support marketing initiatives.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, or a related field preferred.
3-5 years of marketing, creative services, or related experience.
Experience with website management, SEO, and social media marketing.
Strong graphic design skills and proficiency with Adobe Creative Suite or similar design tools.
Photography and video production experience.
Excellent communication, organization, and project management skills.
Ability to manage multiple projects and deadlines while maintaining attention to detail.
Strong creative thinking and problem-solving abilities.

Preferred

Experience in manufacturing or B2B marketing is a plus.

Benefits

Competitive Pay & Benefits
Diverse, hands-on marketing role with creative freedom.
Opportunity to make a visible impact on company growth and brand awareness.
Collaborative team environment.
Exposure to digital marketing, branding, product launches, trade shows, and content creation.
Stable, growing organization committed to innovation, quality, and customer success.

LPI Inc

3.3 Glassdoor

Located in Johnson City, Tennessee, we have two manufacturing facilities at our Twin Oaks and Eddie Williams locations. Combined we have over 450,000 square feet of hot tub, cold spa and swim spa manufacturing space! Employee owned, manufacturer direct and all products are proudly made in the USA.Our investment in these world-class facilities provides the platform from which we sell, build and ship ALL of our world class spa brands: Catalina Luxury Spas, Dr. Wellness Therapy Spas, Dr. Wellness Cold Series, Tuff Spas, Plug and Power Spas, and Hudson Bay Spas. With 90+ Aqua Living retail stores and national distribution; we are the largest hot tub and swim spa manufacturer and factory direct retailer in the US. All of our water products are sold online at www.hottub.com and throughout all of our US retail locations. In addition to our incredible water product brands, and in conjunction with our sister Companies; Whisper, Beast Carts and Sunco Tanning, we manufacturer (all within our US facilities, based in the Tri-Cities Tennessee are) and sell Luxury Golf Carts, Golf Cart Accessories and Tanning Beds. All of our golf carts can be purchased at any of our Cart Nation retail stores or online at www.golfcarts.com. For tanning beds and products, please visit us at www.suncotanning.com.Thank you for visiting us.

Johnson City, Tennessee, USA

138 employees (6 in marketing)

lpiinc.com

1% recommend to a friend

1% CEO approval