Marketing Specialist

Orlando, FL (Unknown)

$65K/yr – $70K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and drive multi-channel real estate marketing initiatives, from lead generation and ads to content creation and market analysis, while supporting the sales team and events.

  • Manage listings and lead follow-up
  • Run paid ads and digital campaigns
  • Create marketing materials and content

Job Description

Responsibilities

  • Marketing & Lead Generation
  • Create and manage listings for homes on Facebook Marketplace, Zillow, Craigslist, and other platforms
  • Assist in developing and managing Google Ads and digital advertising campaigns
  • Create engaging flyers, brochures, and marketing materials
  • Help produce photo and video content for homes and communities
  • Develop creative strategies to increase walk-in traffic and appointment bookings
  • Research and test new marketing channels to attract buyers
  • Sales Support
  • Assist sales managers with lead follow-up and appointment scheduling
  • Support the team during open houses and community tours

Requirements

  • Bachelor’s degree required; degree in Marketing preferred
  • One to two years of experience in Marketing, Sales, Real Estate, or a related field
  • Knowledge in digital marketing and sales
  • Experience running paid advertisements
  • Experience with social media platforms and online marketplaces
  • Basic skills in Canva, Google Ads, or similar marketing tools preferred
  • Creative, organized, and comfortable working in a fast-paced environment
  • Strong communication skills and willingness to interact with prospective buyers

Preferred

  • Canva or Adobe design experience
  • Social media marketing
  • Knowledge of Google Ads / SEO
  • Photography or video editing
Lakeshore Management, Inc. logo

Lakeshore Management, Inc.

Lakeshore Management is an emerging leader in the Manufactured Housing industry that owns and operates multi-family communities throughout the United States. We strive to provide quality affordable housing to both families and retirees at our communities and create a welcoming environment for their friends and relatives to come and visit. We keep a diverse team of hardworking and dedicated individuals who work together to turn our goals into reality.

Founded in 1998
Orlando, Florida, USA
220 employees (58 in marketing)

Salaries

Posted range

$65K/yr – $70K/yr

Taken straight from the job posting.

See all Lakeshore Management, Inc. salaries

Marketing Team

Marketing Team Size
58 (26% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
28.1%
Direct
47.5%
Referral
6.5%
Social
16.3%
Paid
1.5%

Headcount Trend

Current headcount: ~220
Lakeshore Management, Inc. logo

Marketing Specialist

Lakeshore Management, Inc. · Orlando, FL · Unknown