Marketing Specialist at International Shoppes LLC | South Valley Stream, NY | $75K/yr – $85K/yr

Marketing Specialist

South Valley Stream, NY (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end O2O and in-retail activation for airport duty-free, turning digital campaigns into store traffic and sales.

O2O Campaign Management: Lead online-to-offline campaigns that drive in-store velocity through localized social targeting.
Cross-Channel Integration: Align digital buys with retail launch calendars for seamless airport campaigns.
Performance Tracking: Use geo-fencing, attribution, and promo-code data to prove offline ROI and optimize spend.

Job Description

Omnichannel Strategy : Led integrated marketing campaigns transitioning consumer engagement from TikTok and Instagram into retail stores
Drive-to-Retail Conversions : Executed digital advertising initiatives that increased foot traffic and measurable sales at brick-and-mortar locations.
O2O Campaign Management : Managed full-lifecycle Online-to-Offline (O2O) campaigns utilizing localized social media targeting to boost in-store product velocity.
Cross-Channel Integration : Synchronized digital media buy schedules with physical retail launch calendars for seamless campaign presence.
Performance Tracking : Monitored digital attribution metrics, geofencing data, and promo code usage to quantify offline retail ROI.
Develop and execute a dynamic annual marketing calendar aligned with key retail, seasonal, cultural, and travel moments
Lead bespoke marketing initiatives for New York Duty Free at JFK Terminal 4
Adapt and localize global campaigns to ensure strong regional relevance and customer connection
Deliver integrated campaigns across digital, CRM, social media, paid media, POS, visual merchandising, and experiential channels
Curate premium in-terminal experiences including beauty consultations, liquor tastings, gifting activations, and promotional events
Collaborate with global brands, suppliers, airlines, and airport stakeholders to execute high-profile activations and exclusive launches
Support pre-travel marketing strategies that drive awareness, anticipation, and purchase intent before passengers arrive at the airport
Drive category growth across beauty, liquor, confectionery, and gifting through compelling storytelling and promotional strategies
Analyze campaign performance, customer engagement, and commercial KPIs to continuously optimize results
Partner with content and social teams to create highly shareable, social-first moments that amplify visibility and engagement