Responsibilities

• Develop and execute in-store communication strategies (signage, POP, POSM, promotional displays) to strengthen brand visibility, shopper navigation, and product storytelling inside U.S. stores.
• Work with Design, Merchandising, and Operations to ensure in-store communications reflect local consumer needs, cultural relevance, pricing rules, and compliance requirements.
• Enhance store-level customer engagement through seasonal campaigns, product education, community initiatives, and experience-driven market.
• Lead end-to-end marketing execution for U.S. store openings, including promotional offers, grand opening events, local media exposure, and community out reach.
• Coordinate customer engagement initiatives such as gift redemption, sampling events, pop-up experiences, and festival activations.
• Conduct competitive research, market landscape studies, and consumer journey assessments to inform strategy and identify U.S. specific marketing opportunities.
• Support communication flow between Operations, Merchandising, Digital, and Store teams to ensure campaign readiness and unified brand expression across stores.
• Provide store teams with marketing toolkits, visual guidelines, and campaign playbooks to ensure scalable and repeatable execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration or related discipline from an accredited university/college
• Minimum 3 to 5 years of experience in retail marketing, store experience management, or brand activation; U.S. market experience preferred.
• Strong understanding of communication, customer journey, and shopper decision behavior.
• Experience in cross-functional project coordination, and collaboration.
• Strong analytical capabilities - able to transform consumer insights and market observations into actionable retail strategies.
• Strong presentation, communication, and stakeholder alignment skills.
• Proficient in Microsoft PowerPoint, Excel, and digital collaboration tools.
• Excellent English communication skills, Bilingual in Mandarin or Cantonese is preferred.
• Ownership mindset, cross-cultural adaptability, and passion for elevating T&T's brand presence across North America.
• This position primarily requires the ability to remain in a stationary position at a desk or workstation for extended periods while using a computer and telephone

Preferred

• Bilingual in English & Chinese, Spanish, Vietnamese, or Tagalog is preferred
• Previous related work experience in a supermarket or grocery store prefer