Company Description

UFG, Inc.

Marketing Specialist - Exit Factor

As we continue to grow, so does our need for highly motivated individuals like you to join our team as a full-time Marketing Specialist. Our continued success has led us to create more of these important roles in our headquarters in West Palm Beach, FL. With us, you’ll enjoy an awesome casual work environment with a great team of smart, motivated, innovative and fun people. More than just another job, this is a fantastic opportunity to establish yourself and build a career in this globally expanding industry.

Exit Factor is a business consulting brand within United Franchise Group that helps business owners increase the value of their companies and prepare for successful exits through strategic planning, profitability optimization, and transition support.

Are you looking for an opportunity to thrive and build a rewarding career with an industry-leading company? This is your chance to be part of something bigger at United Franchise Group (UFG)!

With over 40 years in franchising and 1,800+ franchisees worldwide, UFG is the powerhouse behind some of the world's largest and most successful franchise systems. We’re not just another company—we’re a family-owned business that values innovation, collaboration, and long-term career growth.

Why Work at United Franchise Group?

• A dynamic, supportive, and fun work environment.
• Enthusiastic franchise owners who validate and help drive success.
• Hands-on training and support to set you up for success.
• The ability to make meaningful contributions in a family-owned company—where decisions are made based on what’s best for the business, not just shareholders.

Job Description

The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

• Support franchisees in executing marketing campaigns.
• Ensure consistent brand voice across all channels.
• Assist in planning and tracking national/local campaigns.
• Create content for social media, blogs, and websites.
• Develop marketing materials for franchisees.
• Coordinate with vendors and partners for initiatives.
• Assist in planning brand events and sponsorships.
• Track marketing performance and suggest improvements.
• Train franchisees on marketing best practices.
• Ensure marketing compliance with brand guidelines.

Qualifications

• Bachelor's degree or equivalent experience
• 3-5 years' experience in marketing
• Excellent written and verbal communication skills
• Ability to manage multiple priorities
• Knowledge of all social networking platforms and email marketing tools
• Strong knowledge of CRM management, campaign execution, lead generation, tracking KPI's 
• Experience with website management, SEO strategy, email marketing, and marketing automation platforms is strongly preferred. CRM experience is required, with HubSpot experience preferred. Candidates should be comfortable analyzing campaign results, identifying opportunities for improvement, and making data-driven marketing recommendations

More than just another job, this is an amazing opportunity to establish yourself and build a career in the globally expanding franchise industry.

Are you ready to take your marketing career to the next level? Apply today and be part of a team that’s shaping the future of franchising!

Once you become part of our amazing team of winners you’ll enjoy:

• Competitive compensation 
• Comprehensive training to hone your skills at our headquarters
• Medical, Dental, Vision, and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off and paid Holidays
• 401(k) plan with company match
• Employee Development Programs
• Social gatherings and team building activities
• Gym amenities 
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy – a chance to give back to the community

Additional Information

All your information will be kept confidential according to EEO guidelines.