Responsibilities

• Produce engaging, mobile-friendly content within Salesforce Marketing Cloud (SFMC) using Content Builder.
• Maintain an organized email calendar to ensure timely execution of campaigns.
• Optimize design and layout of emails according to email industry standards and best practices.
• Regularly participate in ideation and reporting sessions with cross-functional teams for ongoing campaign planning and optimization.
• Partner with the Marketing Execution Manager for more advanced journey orchestration, logic design, and troubleshooting.
• Work closely with the FM Product Strategy Team to align campaign activations with overarching business goals.
• Collaborate with the data team to troubleshoot any journey issues and ensure data integrations.
• Conduct quality assurance checks to ensure campaign accuracy and optimal user experience prior to deployment.
• Analyze campaign performance, including opens, clicks, and conversion metrics, and recommend adjustments to enhance results.
• Produce reports to communicate key campaign insights and optimizations. Assist in both ongoing BAU campaigns as well as new and ad-hoc campaign requests, responding quickly to business needs.

Requirements

• Bachelor’s Degree in Marketing or a relevant field and up to 2 years of experience.
• Understanding of email industry standards and mobile optimization best practices.
• Excellent project management skills with an ability to meet tight deadlines in a fast-paced environment.
• Proven ability to manage quality assurance processes for error-free campaign deployment.
• Experience in campaign performance measurement with the ability to adjust strategies based on data insights.

Preferred

• Experience in email platform automation building and/or journey execution is preferred, not required.
• Hands-on experience in AMPscript & SQL is a plus but not mandatory.