Responsibilities

• Build, launch, and manage multi-touch email and nurture campaigns in HubSpot targeted at CPG buying-committee personas (category managers, trade marketing, finance, sales operations)
• Support demand-gen programs (webinars, content syndication, ABM plays) with a specific lens on CPG accounts, including upsell and cross-sell motions to expand and accelerate opportunities withing existing customers
• Track campaign performance against the funnel (Influenced → MQL → SAL → SQL → Opportunity) and report out in HubSpot
• Own day-to-day social execution (primarily LinkedIn) for CPG-focused content pillars: retail + CPG collaboration, trade fund optimization, promotions, and lifecycle pricing
• Draft and schedule 2–3 posts/week aligned to the broader content calendar and brand voice
• Support event amplification (pre/on-site/post) for CPG-relevant events such as Groceryshop and the Category Management Conference
• Assist with website landing pages, forms, and conversion-path optimization for CPG-targeted campaigns
• Coordinate with Product Marketing on CPG-specific messaging, case studies, and sales enablement assets
• Monitor and report on campaign/channel performance, flagging optimization opportunities

Requirements

• 2+ years of experience in marketing, ideally in B2B SaaS, retail, or CPG-adjacent industries
• Hands-on experience with HubSpot (or comparable marketing automation/CRM) for campaign builds and reporting
• Experience managing LinkedIn or other B2B social channels
• Familiarity with demand-gen fundamentals (funnel stages, lead scoring, campaign attribution)
• Strong writing skills and comfort adapting brand voice across channels
• Detail-oriented project management; able to run multiple campaigns/content pieces at once

Preferred

• Experience marketing specifically to CPG brands, manufacturers, or brokers
• Familiarity with account-based marketing (ABM) programs
• Exposure to retail/grocery trade shows, industry events and associations (CMA, FMI, NRF, NACS)

Benefits

• DemandTec offers a comprehensive benefits package including health, dental, and vision insurance, 401(k), paid time off, and professional development support.