Responsibilities

• Develop bilingual (English and Chinese) content strategies aligned with the firm’s practice areas and business objectives.
• Write, edit, and publish immigration-related articles, FAQs, service pages, case summaries, and industry updates.
• Translate complex legal information into accurate, clear, and accessible content for the general public.
• Create content for WeChat Official Accounts, Xiaohongshu, LinkedIn, YouTube, and other social media platforms.
• Produce short-form videos, graphics, infographics, presentations, and other branded materials.
• Work closely with attorneys to ensure that all legal content is accurate, current, and compliant with applicable professional responsibility and attorney advertising rules.
• Conduct English- and Chinese-language keyword research based on prospective clients’ search behavior.
• Optimize the firm’s practice-area pages, articles, landing pages, and other website content.
• Improve page titles, meta descriptions, internal links, image descriptions, and overall content structure.
• Develop and implement a long-term SEO content strategy to improve organic search visibility.

Requirements

• Experience in digital marketing, content marketing, SEO, website management, or social media operations
• Excellent Chinese writing skills and sufficient English proficiency for professional communication and content editing;
• Ability to independently plan, write, edit, and publish bilingual content;
• Proficiency with the following software or equivalent tools: Adobe Creative Cloud Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, or related applications; WordPress or an equivalent content management system; and Google Analytics.
• Prior marketing experience with a law firm, accounting firm, consulting company, educational institution, or other professional-services organization.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off