Marketing Specialist Activation and Orchestration

Temple Terrace, FL (Hybrid)

$83K/yr – $159K/yrMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own the end-to-end deployment of Save offers and retention journeys, coordinating audience targeting, omnichannel alignment, and issue resolution across channels.

  • Translate strategies into live offers and customer journeys
  • Coordinate campaigns across channels to ensure consistent treatment
  • Monitor performance and quickly resolve issues

Job Description

Responsibilities

  • Campaign Setup & Activation: Translate marketing strategies into live, customer-facing "Save" offers and retention journeys across digital channels and rep systems.
  • Audience Targeting & Data Management: Manage target customer lists and audience segments to ensure the right promotional offers reach the right customers.
  • Omnichannel Campaign Alignment: Coordinate campaign timing and offer consistency across channels so a customer sees the same "Save" treatment whether they visit the online portal or talk to a live care rep.
  • Campaign Monitoring & Issue Resolution: Track live campaign performance and serve as the first line of defense to quickly spot and resolve offer misfires, delivery issues, or customer friction points.
  • Marketing QA & Offer Validation: Conduct end-to-end testing of promotional offers, badging, and pricing updates prior to launch to ensure a seamless, error-free customer experience.

Requirements

  • Bachelor's degree or four or more years of work experience.
  • Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Experience in marketing operations, technical campaign execution, or churn management, with a track record of supporting customer treatments in a complex system environment.

Preferred

  • Proficiency or formal training in data segmentation or data management techniques.
  • Practical experience configuring basic workflows within a CRM or marketing automation platform (e.g., Salesforce, Marketo, Adobe, etc.).
  • Ability to communicate technical problems or requirements to non-technical stakeholders clearly.
  • Comfortable working with basic analytics and using data to make execution-level decisions .

Benefits

  • Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
Verizon logo

Verizon

3.8 Glassdoor

We get you. You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. You’ll find all that here.Because we empower you.We power and empower how people live, work and play by connecting them to what brings them joy. The same is true inside our walls. We do what we love — driving innovation, creativity, and impact in the world.And wherever you go, we got your back.This is a team sport. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together— lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

Founded in 1983
Basking Ridge, New Jersey, USA
102K employees (3,320 in marketing)
71% recommend to a friend
64% CEO approval

Salaries

Posted range

$83K/yr – $159K/yr

Taken straight from the job posting.

See all Verizon salaries

Marketing Team

Marketing Team Size
2,288 (2% of company)
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$34.4B
Last Raise
$2.3B
Post IPO Debt, 8 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $2.3B
  • Jun 2024
    Grant • $2M
  • Feb 2024
    Post IPO Debt • $1B

Traffic Signals

Monthly Visitors
54.6M
Monthly Google Ads Budget
$7.1M
Traffic Source Mix
Search
29.4%
Direct
57.1%
Referral
10.8%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~101.8K

Recent News

Verizon logo

Marketing Specialist Activation and Orchestration

Verizon · Temple Terrace, FL · Hybrid