Responsibilities

• Member of the John Lewis Category Marketing Team with end to end accountability for the category marketing plan, execution and performance. You should be obsessed with how your category comes to market. Confident using and applying data to inform this
• Manage multiple stakeholders, particularly peers in JL Customer, Commercial and relevant agencies.
• Trusted marketing contact for the commercial teams. Help to drive the direction of the directorate and create a marketing plan to deliver commercial and customer outcomes
• Identify and respond to tactical marketing opportunities to drive trade and/or support brands, prioritising and working with channel teams to execute these
• Work closely with Customer strategy, customer planning, marketing channels, media planning, CX, Loyalty, brand marketing and store marketing to inform the strategy and the category go to market plan
• Deliver the category marketing go to market plan: implementing the creation, planning and execution in the channels, ensuring they’re achieving strategic outcomes and aligned to category strategy. Ensure every customer touchpoint is understood and optimised. Ensure this plan is in service of our brand positioning
• Support the shift to a digital first marketing model
• Work in a matrix team of marketing managers and channel experts to deliver both campaign and ‘always on’ marketing and communication to customers in all channels
• Help to grow the Partnership’s growing retail media business through the high quality planning and delivery of branded supplier campaigns
• Support key outcomes of the plan - based on business priorities, skills and professional development opportunities.

Requirements

• A strategically minded Marketeer with a passion for John Lewis, our customers, categories and brands
• Extensive and recent experience in marketing roles within Fashion retail marketing
• Proven track record of planning and delivering marketing activity that drives customer and commercial outcomes for Fashion
• Confident working in a fast paced, high pressure, challenging environment with high accountability
• Highly skilled working with existing strategies to turn this into impactful marketing plans (paid, owned and earned)
• Capability to balance both short term and long term goals. Ability to trade off resources for best business outcome
• Experience in working with external marketing agencies and helping develop significant supplier partnerships
• Experience of people management

Preferred

• Marketing/Business degree or equivalent
• Chartered Institute of Marketing Diploma
• Recent experience in marketing roles within Fashion retail marketing
• Experience managing supplier relationships, working with third party providers and delivering co-branded campaigns or brand partnerships