Responsibilities

• - Identify and cultivate promotional opportunities for Broadway in Norfolk performances, regional runs, and concert tours.
• - Drive community outreach by securing promotional footprints at select high-profile external events. Manage all on-site operations, including setup and event execution.
• - Coordinate with promoters, marketing, and the box office to execute flash sales and holiday deals.
• - Gather conversion metrics, track expenses, and solicit backup invoices for marketing settlements.
• - Assist the marketing team with building, proofing, and scheduling high-volume email blasts and SMS text notifications via Hive.
• - Assist the marketing team with updating and maintaining website content to ensure accuracy and timeliness.
• - Attend monthly external marketing and PR meetings.
• - Organize and maintain production asset libraries (photos, b-roll, logos, copy points) for scheduled performances.
• - Maintain digital and static signage schedules for concourse screens and marquees and coordinate the production and installation of tour posters across multiple venues.
• - Review and vet incoming editorial and broadcast press requests.

Requirements

• - Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent.
• - One year of experience in Public Relations.
• - Bachelor’s degree in Business, Marketing, Communications, or related field.
• - Two to three years of professional marketing and/or PR experience in a demanding, fast-paced setting, preferably in performing arts, entertainment, or a related field.
• - Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• - Experience with email marketing tools and website content management systems (like carbonhouse) preferred.
• - Exceptional written and verbal communication skills with a strong eye for detail. Candidate must provide writing samples.
• - Ability to travel the Hampton Roads area for event-related deliveries and marketing events.
• - Ability to work a hybrid schedule, with the flexibility to work evenings, weekends, and holidays for on-site event support as required by the performance schedule.
• - Excellent interpersonal skills. Excels at building and maintaining relationships.

Preferred

• - Proficiency in Adobe Creative Suite and Canva is preferred.
• - Basic video editing skills for short-form content preferred.
• - Experience with email marketing tools and website content management systems (like carbonhouse) preferred.
• - Strong knowledge of social media platforms and digital marketing best practices.

Benefits

• - Valid Driver's License
• - Regular full-time and permanent part-time employees may receive paid holidays, vacation and sick leave, employer paid pension plan, basic life insurance, voluntary participation in medical and dental, Section 457 deferred compensation, long-term disability, optional life insurance for self, spouse and children, medical and dependent care reimbursement plans, access to membership in credit union and employer provided parking.
• - Special project/grant employees are generally eligible for the same benefits of regular full-time employees; however, retirement, life insurance and participation in health plans vary depending upon funding and authorization.
• - Temporary/seasonal and part-time employees are generally only eligible for employer provided parking and access to membership in credit union.
• - Retirement
• - If you are hired October 5, 2010, or after to a position with City of Norfolk Retirement System benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.
• - If you are hired January 1, 2022, or after to a position with Virginia Retirement System (VRS) benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.
• - The Tuition Assistance Program is established to encourage employees toward continued self-development and education. Permanent full-time and permanent part-time classified, unclassified permanent, full-time special projects, and constitutional employees who have completed six months continuous service will be eligible to apply. The applicant’s school of enrollment must be an accredited institution.
• - Note: The benefits described above are broad generalizations. The specific benefits that an employee may be eligible for are governed by City regulations, as applicable to job type.
• - Non-City: Positions listed with a job type designation of "Non-City" are not subject to the benefits descriptions above.