Responsibilities

• Develop targeted campaigns using customer insights to drive repurchase, growth, and retention.
• Define customer targets, forecast campaign impact, and prioritize initiatives based on business value.
• Create messaging strategies grounded in customer wants, needs, and behaviors.
• Partner with channel owners and cross-functional teams to activate cohesive campaigns across email, SMS, digital media, direct mail, and site touchpoints.
• Expand the library of personalized messages and experiences across customer touchpoints.
• Lead SMS and direct mail strategies designed to deliver profitable return on investment.
• Build and execute test-and-learn plans, scaling initiatives that demonstrate strong results.
• Oversee tactical execution to ensure campaigns are delivered accurately and on time.
• Partner with Customer Analytics to establish measurement plans and KPIs, evaluate campaign performance, and translate findings into action.
• Collaborate with senior leaders and internal and external stakeholders to align marketing strategies with broader business priorities.

Requirements

• 5+ years of related professional experience, including experience managing multiple priorities and meeting deadlines.
• Experience supporting or managing marketing campaigns, programs, or customer-focused initiatives.
• Strong proficiency with Microsoft Office, including Excel and PowerPoint.

Preferred

• Bachelor’s degree in Marketing, Communications, or equivalent work experience.
• Previous customer marketing experience, including campaign strategy, targeting, personalization, or lifecycle marketing.
• Experience working with customer data, analytics, campaign measurement, and KPIs.
• Experience activating campaigns across multiple channels such as email, SMS, digital media, direct mail, and website experiences.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!