Responsibilities

• I. BASIC FUNCTIONS:
• The MPO strategically plans for the development of new platforms and processes ensuring that the solutions will meet our business needs and are compatible with internal standards:
• Gather business requirements and develop standard and process to optimize the efficiency and maintain consistency.
• Requires understanding of technical specifications of emails, websites and other digital assets and tools to collaborate on the integration of different platforms.
• Ability to actively engage in discussions of technical solutions to help determine the best solution(s) that will meet the needs of the business.
• II. ESSENTIAL DUTIES / RESPONSIBILITIES:
• The MPO must understand data models and data flows to facilitate discussions between third parties and team members, ensuring that Data feeds are developed and included when tactics are developed.
• The MPO will collaborate with the Brand leadership to support development of tactics/campaigns are aligned with BI's business rules and best practices.
• The MPO will participate in brand planning and develop annual tactical plan that is aligned with brand objectives.
• The MPO will coordinate training and conduct audits of applications to ensure best practices are being applied across partners and stakeholders.

Requirements

• III. KNOWLEDGE, SKILLS AND ABILITIES:
• Agency experience a plus along with a good understanding of the pharmaceutical industry.
• Experience supporting digital marketing and non-personal promotion campaigns.
• General technical understanding of marketing database technology.
• Thorough knowledge and understanding of direct marketing processes, and knowledge and expertise in customer data management.
• Candidate must have solid Project Management/Vendor Management and excellent interpersonal skills.
• Demonstrate an understanding of relational technology with the ability to analyze, interpret and communicate findings to internal/external business partners.
• Experience working in a Regulated industry.
• Familiarity working in Pharma industry and/or Agency is a Plus.

Preferred

• Agency experience a plus along with a good understanding of the pharmaceutical industry.
• Familiarity working in Pharma industry and/or Agency is a Plus.