Responsibilities

• Lead go-to-market campaign development, launch execution, and post-launch optimization for Dataworks solutions.
• Develop and execute integrated go-to-market and lifecycle messaging across priority industries, buyer personas, and partner motions, including to-partner and thru-partner-to-customer communications.
• Own product marketing deliverables, including customized product messaging, customer- and partner-facing marketing assets, sales enablement materials, and sales readiness content that support demand generation, partner education and consideration, and sales throughout the buying journey.
• Support GTM promotions and incentives.
• Partner closely with Brand & Communications, Product, Business Development, and Sales to ensure cohesive launch planning, consistent market messaging, and to provide customer insights.
• Support marketing automation initiatives focused on customer journey optimization, campaign performance, lead nurturing, and marketing reporting.

Requirements

• Bachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline.
• 7–12 years of progressive experience in B2B marketing, with significant time in a senior or lead capacity — ideally in data, logistics, supply chain, or enterprise SaaS.
• Experience in B2B and B2C senior marketing roles— ideally in data, logistics, supply chain, or enterprise SaaS.
• Strong understanding of both B2B and B2C marketing motions, with an appreciation for creating a cohesive narrative across customer touchpoints and channels.
• Experience developing compelling content and messaging for enterprise and partner-focused B2B audiences.
• Familiarity with marketing automation platforms such as Adobe Marketo Engage, including A/B testing, campaign execution, lead nurturing, customer journey optimization, and performance reporting.
• Comfortable thriving in a startup-style environment with evolving priorities and the ability to balance planning with hands-on execution.
• Self-directed and comfortable working independently while maintaining alignment across multiple stakeholders.
• Highly collaborative with the ability to build strong cross-functional relationships.
• Excellent communication skills and the ability to leverage AI for greater efficiency.