Responsibilities

• Lead end-to-end PR strategy and execution for new product launches, including briefing timelines, embargo management, and coordinated messaging.
• Craft compelling, media-worthy storytelling and differentiated messaging to drive consistent, high-volume coverage that captures top-tier interest and reinforces TP-Link's unique market position.
• Build and maintain strong relationships with Tier-1 to Tier-3 media, expanding the active media pool — with particular focus on outlets and reviewers frequently cited or referenced by AI search/answer engines (e.g., Google AI Overview, ChatGPT, Perplexity) — to strengthen TP-Link's visibility in AI-driven discovery and search results.
• Develop and maintain comprehensive media guides and briefing materials (product fact sheets, key messaging, spokesperson Q&A, competitive positioning) to ensure accurate, consistent coverage across all media tiers.
• Manage the product seeding and review program — coordinating sample allocation, tracking loaner units, setting review timelines, and following up with media/reviewers to secure timely, high-quality coverage.
• Collaborate with the marketing team to monitor user sentiment, quickly respond, transform insights into PR actions, and optimize user experience and brand image.
• Align and integrate PR efforts with companywide goals and cohesive storytelling, integrating cross-functional resources (marketing, sales, etc.).
• Measure performance using data-driven metrics — share of voice, sentiment, impressions, message pull-through, and increasingly, AI citation/visibility tracking — to optimize results and demonstrate impact.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or related field, required.
• 3+ years of PR experience, ideally in consumer electronics or technology, leading successful media relations and product launch programs.
• Exceptional storytelling and messaging skills, with the ability to engineer compelling narratives that clearly differentiate TP-Link’s technology in the market.
• Strong existing network and media intelligence to proactively secure high-quality coverage with Tier-1 to Tier-3 outlets across consumer tech and business press.
• Proven success driving product launches and thought-leadership initiatives that elevate brand awareness and credibility.
• Skilled in PR analytics and performance measurement, including media impressions, share of voice, sentiment, message pull-through, and business outcomes, with the ability to optimize campaigns based on data.
• Creative, proactive mindset with strong problem-solving skills and the agility to respond quickly in fast-moving situations.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events