Responsibilities

• Paid Media Strategy & Optimisation
• - Manage and optimise paid search, paid social and local paid media campaigns
• - Allocate budgets effectively across locations, channels and services
• - Monitor performance against targets and make data-driven recommendations to maximise return on investment
• - Drive booking growth while continually improving cost per acquisition
• Search Visibility & Demand Generation
• - Lead keyword and search intent strategy across eye care and hearing care services
• - Improve non-brand organic visibility and increase organically generated bookings
• - Work closely with our Marketing Technology team to prioritise technical SEO opportunities
• Conversion Rate Optimisation

Requirements

• Hands-on management of paid search and paid social campaigns with accountability for cost per acquisition
• Experience managing budgets and optimising performance against commercial targets
• Strong understanding of GA4, conversion tracking and attribution
• Experience managing multi-site or local-market marketing campaigns
• Strong SEO knowledge, including keyword research, search intent and organic visibility strategies
• Experience working with AI-driven campaign formats and automated bidding tools
• Excellent analytical skills with the confidence to challenge data and identify meaningful insights
• Strong communication and stakeholder management skills

Benefits

• Hybrid working (3 days on site, 2 days working from home)
• Opportunities for professional development
• A supportive and collaborative culture
• The chance to work across two leading healthcare brands
• The opportunity to shape the future of patient acquisition in a data-led organisation