Responsibilities

• Content Activation: Activate core mar k eting assets created by our brand and content marketing teams by writing compelling, high-converting copy that drives action. Your focus will be on crafting bold, irresistible headlines, persuasive ad and organic copy (for social, search, display, and more) and conversion-optimized landing pages that turn our content into measurable demand.
• Campaign Strategy & Brand Alignment : Maintain alignment with internal teams and quarterly integrated campaigns, and manage the update of assets as needed. Stay up-to-date on appropriate style guidelines and brand voice for consistent messaging.
• AI-fluent Copyediting and Optimization: Utilize and experiment with AI writing tools to accelerate the copywriting process, generate creative variations, and enhance overall content performance.
• A/B Testing: Develop and execute A/B tests for ad copy and landing pages to continuously improve key metrics such as click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA).
• Data-Driven Analysis: Regularly analyze creative performance data across variables (ad type, messaging focus, etc.) to identify trends, extract actionable insights, and inform future creative strategies.
• SEO & CRO Support: Collaborate with and support SEO and CRO teams to apply SEO best practices and monitor search engine updates to support website health initiatives, strengthening domain authority and improving content visibility and site performance.
• Creative Management: Act as the liaison for creative projects, managing and documenting the delivery of assets from our design teams and ensuring that new content is launched in a timely manner.
• Collaboration: Work cross-functionally with key marketing stakeholders to ensure a unified and powerful brand message across all touchpoints.
• Project Management: Utilize project management system to manage workflows, timelines, and deliverables effectively. Audit deliverables to ensure accuracy.

Requirements

• Proven experience in a content marketing, copywriting, or demand generation role.
• A strong portfolio showcasing your copywriting skills across paid advertising, social media, and web.
• Hands-on experience with various paid advertising channels (e.g., LinkedIn, Google Ads, etc.) and a solid understanding of paid media strategy.
• Demonstrable experience with integrated digital marketing campaigns.
• Excellent project management skills and proficiency with tools like Wrike, Trello, or similar.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Exceptional communication and collaboration skills, with a track record of working effectively in a team-oriented environment.

Preferred

• Interest in demand generation and paid media across multiple channels
• Experience in the B2B SaaS or financial industry
• Basic design experience or a good eye for visual aesthetics

Benefits

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It\'s a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner\'s continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.