Responsibilities

• Building media plans from goals, budget, campaign brief, launch moment, and performance targets
• Allocating budget across channels, test-versus-scale mix, and campaign objectives
• Configuring campaigns across search, social, programmatic, retail media, or other paid channels
• Managing launch QA, conversion tracking, creative trafficking, brand safety, and approval workflows
• Explain workflows specifically within: media planning, budget allocation, paid campaign setup, conversion tracking, trafficking, and pre-launch QA workflows
• Walk through these areas step-by-step based on your own experience and respond to AI-led interview questions with depth, clarity, and real-world examples

Requirements

• 6+ years in paid media, performance marketing, media buying, or growth marketing
• Direct, hands-on experience in media planning, budget allocation, paid campaign setup, conversion tracking, trafficking, and pre-launch QA workflows
• Experience making or influencing decisions related to channel allocation, CPA/ROAS/reach targets, testing budgets, bid and budget setup, tracking readiness, spend caps, brand safety, and launch approvals
• Familiarity with tools such as: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, The Trade Desk, DV360, Google Analytics, Google Tag Manager, Looker Studio, Excel
• Location: U.S.-based experts only
• Experience owning or directly executing these workflows in a real production environment
• Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow

Preferred

• Cross-channel campaign setup experience