Responsibilities

• Collaborate with the CMO to execute annual and quarterly marketing and recruiting plans
• Build and manage lead-generation and lifecycle marketing campaigns, including nurture strategies and reactivation of cold leads and inactive opportunities
• Design and manage B2B lead funnels that convert prospects into recruiting conversations
• Serve as the HubSpot administrator — building automations, workflows, email sequences, and campaign infrastructure
• Own, manage, and optimize marketing and recruiting systems, including HubSpot and related platforms (Modex, Zoom, SendGrid, Sakari, Figma, etc.)
• Manage website QA and updates, ensuring content accuracy, functionality, and alignment with marketing and recruiting goals
• Track marketing and recruiting performance across channels, including dashboards, KPI reporting, and campaign analysis
• Build reporting and data visibility through HubSpot and Excel to support leadership decision-making
• Partner with cross-functional teams to ensure alignment between marketing, recruiting, and operations
• Build foundational processes and documentation to support scalable marketing and recruiting programs

Requirements

• Experience in marketing operations is required — this role is focused on building and managing marketing systems, workflows, and infrastructure, not paid acquisition or growth/performance marketing
• Experience with B2B marketing, particularly demand generation or lead funnel strategies (versus consumer/e-commerce marketing)
• HubSpot administration experience strongly preferred — building workflows, automations, and campaign infrastructure, not just using HubSpot as an end user.
• Strong analytical and technical skills, including CRM (HubSpot preferred), marketing automation, and dashboards
• Experience managing marketing systems and integrating multiple tools
• Organized, systems-minded, and highly proactive
• A strong grasp of marketing metrics, testing, and performance measurement
• Individual contributor role — ideal for someone who has personally implemented, built, and managed a marketing operations/CRM system (e.g., at a startup or growing company) and became the go-to expert on it
• Financial services, mortgage, or recruiting/talent marketing experience is a plus, but not required

Benefits

• Paid Time Off and Paid Holidays
• Bonus Opportunities
• Medical, Dental, Vision, and Life Insurance
• Fitness Reimbursement
• Weekly Company Lunches & Breakfasts
• Company Sponsored Events