Responsibilities

• Serve as the day-to-day administrator for our core marketing platforms, Pardot (Marketing Cloud Account Engagement), Webflow, Google Analytics 4, 6sense, ZoomInfo and DataGroomr, ensuring each is properly configured, maintained, and performing as expected.
• Implement and maintain Pardot automation rules, lead scoring and grading frameworks.
• Manage ZoomInfo integration with Pardot and Salesforce, supporting data imports and ensuring contact and account data flows correctly across systems.
• Configure and maintain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting.
• Build and maintain Pardot assets including forms, automation rules, email templates, and dynamic lists.
• Manage data import needs, deduplication, and contact record hygiene.
• Support the evaluation and onboarding of new marketing tools; maintain platform documentation and assist with vendor coordination.
• Maintain Salesforce integration across marketing platforms, ensuring data flows, field mapping, and sync processes are accurate and reliable; conduct daily review of Pardot/Salesforce sync errors and resolve or escalate issues promptly.
• Enforce lead tracking standards across all digital channels, ensuring UTM parameter consistency, source attribution accuracy, and full funnel visibility.
• Identify and resolve data quality issues including duplicate records, missing fields, and sync errors between Pardot and Salesforce.

Requirements

• 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation role in a B2B environment.
• Strong proficiency with Pardot (Salesforce Marketing Cloud Account Engagement)
• Salesforce CRM (marketing data flows, campaign tracking, and lead/contact management)
• Google Analytics 4 (GA4) & Tag Management Systems
• 6sense (or comparable ABM/intent data platforms)
• ZoomInfo (or comparable data enrichment tools and their integration with CRM/MAP systems.)
• Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
• Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.
• Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.
• Google Analytics 4 Certification.

Preferred

• Highly adaptable: comfortable operating in a fast-changing environment where priorities shift and not every process is fully defined.
• Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution.
• Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation.
• Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.

Benefits

• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
• We openly accept others as they are and build strong partnerships based on trust
• Teamwork and collaboration is key to help our colleagues and customers solve their challenges
• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!
• Employees can expect a robust benefits package, including health and dental and 401k with company match
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!