Responsibilities

• Develop, execute, and optimize integrated marketing campaigns that support strategic goals for lending products and membership growth.
• Partner with internal stakeholders (Consumer Lending, Payments, Mortgage, and Business Solutions) to align marketing strategies with organizational priorities.
• Own end-to-end campaign strategy and execution, from audience segmentation and positioning to launch, measurement, and optimization.
• Analyze campaign results, track key performance indicators (KPIs), and deliver actionable insights and reporting to improve future marketing efforts.
• Own campaign performance metrics, including response rates, conversion rates, and ROI, and continuously optimize based on results.
• Conduct market research and collaborate with the Marketing Analysis team to evaluate trends, competitive positioning, and campaign effectiveness.
• Develop and optimize marketing messaging and content designed to drive engagement, conversions, and measurable campaign performance.
• Manage multiple marketing projects simultaneously, ensuring deliverables are completed on time, within budget, and aligned with strategic objectives.
• Collaborate with internal and external partners to execute campaigns efficiently, including vendors and channel partners.
• Maintain clear and consistent communication with internal stakeholders throughout campaign development and execution.

Requirements

• Bachelor’s degree in Marketing or a related field
• A minimum of three (3) years of experience in marketing, with a strong focus on campaign development, execution, and performance analysis
• Demonstrated experience managing multi-channel marketing campaigns, including audience segmentation, targeting, and messaging strategy
• Proven ability to analyze campaign performance, interpret data, and make data-driven recommendations
• Strong marketing content writing skills, with the ability to develop effective messaging across a variety of channels and audiences
• Experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment
• Strong organizational and project management skills with attention to detail
• Ability to collaborate cross-functionally and build effective working relationships with internal teams and external partners
• Proficiency in Microsoft Office applications (Excel, Word, PowerPoint, Outlook)
• Valid Drivers License

Preferred

• Bilingual (English/Spanish)
• Experience with marketing analytics, CRM, or campaign platforms (e.g., Google Analytics, Salesforce, marketing automation tools)