Responsibilities

• Email Marketing & Lead Automation: Develops and manages email strategy, calendars, audience segmentation, testing and automations; builds and deploys campaigns supporting membership, programs, fundraising and operational priorities.
• Social Media: Develops organic social media strategies and content calendars; determines content approaches, evaluates trends, publishes content and adjusts strategies based on audience performance.
• Paid Digital Media: Manages paid advertising campaigns across Google Ads, Meta and other digital networks; determines targeting and placements and optimizes approved campaign spending based on performance.
• Website & Digital Presence: Manages routine website content updates and evaluates and recommends improvements to content, engagement and user experience.
• Mobile App & SMS Marketing: Manages mobile app and SMS promotional calendars; determines appropriate audiences, timing and messaging approaches based on organizational priorities.
• Analytics & Performance: Analyzes multi-channel marketing performance, maintains dashboards and reports, identifies trends and recommends strategies to improve campaign effectiveness and conversion.
• Marketing Consultation & Prioritization: Advises executive directors and department leaders on marketing approaches and exercises independent judgment in prioritizing requests, channels, timing and resources.
• Event & Promotional Support: Develops promotional approaches and coordinates marketing materials, merchandise and logistical support for YMCA and community events.
• Brand Stewardship: Applies YMCA brand standards across marketing channels and advises internal partners on effective, inclusive and brand-aligned communications.
• Continuous Improvement: Identifies opportunities to improve marketing systems, processes and campaigns and recommends appropriate use of emerging digital marketing practices and tools.

Requirements

• Education & Experience: Bachelor’s degree in marketing, communications, digital media or a related field, or an equivalent combination of education, training and relevant experience. Minimum of two years of experience managing digital marketing campaigns.
• Digital Marketing: Experience with email marketing and automation, organic and paid social media, digital advertising, audience segmentation and campaign optimization.
• Marketing Systems: Experience with email, social media management and paid advertising platforms; familiarity with content management systems and basic HTML.
• Analytics: Working knowledge of GA4 and other digital analytics tools with the ability to interpret campaign performance and recommend improvements.
• Communication & Project Management: Excellent writing, editing, proofreading, organization and project management skills with the ability to manage multiple priorities independently.
• Decision Making: Demonstrated ability to analyze information, exercise professional judgment and make recommendations within established organizational goals and parameters.
• Creative Tools: Experience with Canva, Adobe Creative Cloud, CapCut or similar design and content creation tools.

Preferred

• Preferred: Experience with Google Tag Manager, Google Business Profiles and Daxko or similar membership/CRM systems.

Benefits

• Health and Vision Care
• Dental
• Generous Retirement Contribution Options -Includes company contribution of 10% once eligibility is met
• Paid Time off
• Paid Sick Leave
• Paid Holidays
• Free Membership
• Program Discounts
• Employee Assistance Program