Responsibilities

• 1. Strategy Planning & Brand Management Develop and execute integrated marketing strategies aligned with business objectives and revenue targets.
• - Define and maintain brand positioning, messaging framework, and value propositions across markets.
• - Ensure consistency in brand identity across all touchpoints and communication channels.
• - Identify market opportunities and competitive positioning strategies.
• 2. Digital & Performance Marketing Lead digital marketing initiatives including paid media, SEO/SEM, social media, affiliate, company website and partnership marketing.
• - Drive performance marketing strategies focused on customer acquisition, conversion, and retention.
• - Monitor campaign KPIs and optimise accordingly.
• - Collaborate with internal teams and external agencies to improve digital efficiency and ROI.
• - Utilise CRM data to segment audiences and personalise communications
• 3. Content Marketing Oversee content strategy across digital platforms (website, social media, email marketing, landing pages).

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field.
• Minimum 5–8 years of marketing experience, preferably in financial services, fintech, forex, trading or related industries.
• Deep understanding of financial promotions regimes
• Strong analytical mindset with experience in performance marketing.
• Proven track record in campaign management and ROI-driven marketing.
• Excellent communication and presentation skills.