Marketing Manager

Responsibilities

• Plan and own the content calendar across whitepapers, blogs, email, social and webinars, keeping a consistent flow of fresh and evergreen content through the funnel, all in TST’s tone of voice.
• Lead flagship pieces such as whitepapers, trend reports, toolkits and event slide decks from brief to launch, working with our Chief Innovation Officer and Head of Marketing, and coordinating subject-matter experts, our creative team and PR agency.
• Work with the Head of Marketing to plan campaign content and insight aligned to our marketing and commercial strategy, drawing on external research and expertise from our Solutions team and Chief Innovation Officer.
• Champion quality and brand consistency across everything we put out.
• With support from our Marketing Coordinator, build and maintain always-on, segmented email nurture workflows in HubSpot.
• Monitor lead volume and quality, hand sales-qualified leads to Client Development and report regularly on campaign performance.
• Keep website content fresh and on-brand, working with our SEO agency on optimisation and keyword research.
• Manage our events programme, from budget tracking and on-site delivery to post-event follow-up.
• Create targeted collateral and insight for client-specific opportunities, balancing Sales requests against the core content calendar.
• Line manage and develop our Marketing Coordinator, delegating and quality-checking campaign planning, content production and event and awards admin.

Requirements

• 5+ years’ experience in a B2B marketing role, including managing multiple nurture campaigns at once.
• A track record of delivering flagship content (whitepapers, trend reports, toolkits, slide decks) from concept to launch.
• Hands-on experience with HubSpot or a similar marketing automation platform, plus a CMS.
• Excellent written and verbal communication skills, with a keen eye for brand consistency and quality.
• Strong stakeholder management and collaboration skills, with the ability to connect with people and teams across the business.
• Confidence analysing campaign data and presenting performance to senior stakeholders.
• The ability to manage competing priorities and reactive requests alongside planned, long-term work.
• A degree or equivalent professional experience in marketing, communications or a related field.

Preferred

• Experience in L&D, professional services/consultancy or the HR/talent space.
• Working knowledge of SEO and keyword research.
• Experience running events, conferences or awards programmes.
• Experience using AI tools to draft and repurpose content at scale.
• Line management or mentoring experience.
• A professional marketing qualification such as the CIM Diploma (or working towards one).

Benefits

• Private healthcare (including dental)
• Performance-related bonus
• Enhanced maternity and paternity pay
• Learning allowance for books, courses, podcasts and subscriptions
• Hybrid working
• Employee Assistance Programme (including 24/7 GP access)
• Birthday day off
• Volunteering days
• Employee referral scheme
• Workplace pension