Marketing Manager

Responsibilities

• lead the planning and delivery of impactful marketing campaigns that support Transport for Greater Manchester's strategic objectives across patronage growth, revenue generation, safety and behaviour change.
• work closely with operational teams across the organisation to develop and deliver integrated marketing activity across paid and owned channels.
• manage multiple campaigns simultaneously, working with internal stakeholders, creative partners and media agencies to ensure campaigns are delivered on time, on budget and achieve measurable results.
• shape marketing strategies, develop compelling creative campaigns, analyse performance data and influence future activity through insight-led recommendations.

Requirements

• Excellent written, verbal and presentation skills with strong attention to detail.
• Experience of developing marketing, creative and paid media briefs.
• Proven experience managing multiple campaigns and competing priorities to tight deadlines.
• The ability to lead projects and project teams through successful campaign delivery
• The ability to build and maintain effective relationships with a wide range of internal and external stakeholders.
• Knowledge of effective marketing channels and strategies, including audience targeting, messaging and creative optimisation.
• Experience analysing campaign performance data and using insights to improve future activity.
• Strong digital skills, including experience using Microsoft Office applications such as Word, Excel and PowerPoint.
• A passion for marketing and delivering outstanding customer-focused campaigns.
• Confidence to challenge, influence and identify innovative solutions.

Benefits

• Generous annual leave starting at 28 days (plus bank holidays), increasing with service, with options to buy more.
• Free travel on buses across Greater Manchester, plus rail or Metrolink travel for your commute, and access to our Electric Vehicle salary sacrifice scheme.
• Local Government defined pension scheme with life cover of 3x salary and options to boost your contributions.
• Enhanced family-friendly leave policies, including those supporting fertility treatment, alongside flexible and hybrid working and a special leave policy to support a range of unexpected events. Please note that qualification criteria may apply, including a requirement to have been employed with the organisation for a minimum specified period of time.
• Discover more benefits including wellbeing support, Personal and Career Development, Flexible working, financial support and more on our website