Marketing Manager

Responsibilities

• Marketing strategy and planning
• Develop and deliver an annual marketing plan aligned with commercial priorities, agreed with CEO / Head of Sales and Leasing;
• Plan multi-channel campaigns with the Sales and Venues teams, balancing weekly priorities with longer-term goals;
• Carry out market and competitor research, audience segmentation and member feedback analysis to inform strategy and positioning;
• Lead generation and acquisition for Sales and Venues teams
• Drive website traffic, enquiries and tour bookings through SEO, SEM, paid social,email, ads/web listing platforms and AI search visibility (GEO);
• Create and align Google Ads goals with Venues team for lead generation and brand awareness;
• Plan, run and optimise paid campaigns on Google, Meta and LinkedIn;
• Own the lead journey from first enquiry to handover to Sales, working with Sales on CRM use, lead quality and conversion;
• Support broker, agent, listing platform and partner marketing, including partner communications across web, email and social;

Requirements

• Commercially driven, measures success in leads and conversions, not likes
• Self-starter, works without a marketing team around them, and is comfortable both planning and doing the work
• Organised under pressure, handles competing requests from the CEO, Sales and Venues without dropping things
• Collaborative and persuasive, builds good relationships with sales, community staff, agencies and members, and can influence without formal authority
• People-oriented, genuinely enjoys community and events, and is comfortable representing the brand in person
• Committed to inclusion, produces accessible, representative content, and can promote equality, diversity and belonging inside and outside the business
• Sound judgement, handles negative reviews and social media issues calmly and escalates appropriately
• Curious and adaptable, keeps up with platform changes and AI search trends

Benefits

• Company-wide Training, Learning & Development opportunities.
• Regular team activities including Socials, Wellbeing and Team builders.
• Monthly wellbeing budget.
• Charlie HR Perks and Discounts to thousands of vendors.
• Remote working (1 full week per year)
• 32 days off per year (20 days annual leave, plus 8 bank holidays, plus 1 day off during your birthday week plus paid end of year closure from Christmas Day to New Year’s Day (unless stated differently in your contract))
• Free guest pass to workspace for partner, friend, or child once a month.
• Cycle to work / Annual travel card loan schemes.