Responsibilities

• Develop comprehensive Medicare marketing strategy briefs that define business priorities, audience needs, channel goals, and performance metrics
• Translate strategic inputs into clear direction for paid and organic social strategies, content planning, video strategy, and partner execution
• Act as the liaison for community management, identifying themes, risks, and consumer insights from social engagement, and sharing implications with internal teams
• Coordinate content review and approvals, ensuring compliance with legal, regulatory, and internal standards, including CMS or state filing processes
• Implement content strategies across various channels, working with internal and external partners to bring approved content to life while adhering to platform best practices
• Coordinate insights, performance tracking, and reporting across teams to measure success and inform future content strategies
• Monitor emerging platforms, content formats, and consumer behavior trends to identify growth opportunities and optimize content performance
• Partner with creative, content, search, media, and digital teams to test, pilot, and expand content reach and effectiveness

Requirements

• 5+ years of experience in marketing strategy, social strategy, content marketing, or digital marketing, including strategic brief development, partner coordination, implementation planning, and performance optimization
• 3+ years supporting digital, social, owned-channel, or video marketing strategies with platform-specific best practices
• 3+ years of social marketing experience, including video content creation, platform coordination, and regulated review processes
• Proven ability to manage agencies, external partners, or cross-functional teams to deliver marketing programs
• Experience coordinating insights, performance tracking, and reporting across multiple channels and synthesizing learnings into actionable recommendations
• Demonstrated success in implementing and assessing content programs across digital and social channels to achieve measurable results
• Strong stakeholder management skills and experience working in a matrixed organization

Benefits

• Competitive salary range from $91,700 to $163,700 annually, commensurate with experience and location
• Comprehensive benefits package, including health, dental, and vision coverage
• Incentive and recognition programs to reward performance
• Equity stock purchase options and 401(k) retirement plan contributions
• Flexible work arrangements, including remote work options within the U.S.
• Opportunities for professional development and career growth within a leading healthcare organization