Responsibilities

• Local Marketing & Grassroots Growth
• - Own grassroots and local-market execution across the system. This includes community, schools, clubs, events, and partnerships
• - Develop and test local marketing campaigns, grassroots activations, partnerships, and promotional strategies; measure their impacts on leads, bookings, registrations, CAC, and retention. Analyze local marketing effectiveness by implementing tracking systems and report trends and recommendations to the Director
• - Turn successful local marketing initiatives into repeatable playbooks for both corporate and franchise locations
• - Identify opportunities where paid digital marketing can amplify local campaigns, partnerships, and grassroots initiatives, and collaborate with the Director and agency partners to develop supporting media strategies
• Franchise Marketing & Launch Support
• - Serve as the primary day-to-day marketing contact for franchisees
• - Support franchisees hands-on with their incoming marketing and creative requests
• - Maintain marketing calendars and campaign timelines for franchise initiatives.
• - Manage the Soccer 5 franchise digital asset system and ensure that creative assets are organized, searchable, and accessible across corporate and franchise teams

Requirements

• 4 - 7 years in marketing with a strong understanding of grassroots initiatives, community partnerships, organic social media, and local promotions
• A builder who creates repeatable systems and turns great ideas into scalable playbooks
• Excellent creative judgement with experience planning, adapting, and publishing high quality content across digital platforms, including website and organic social media, while maintaining brand consistency and local relevance
• Comfortable measuring marketing performance, identifying opportunities, and making data-informed recommendations
• Thrives in a fast-moving, entrepreneurial environment and works autonomously
• Experience with franchises, multi-location consumer brands, or youth sports/membership businesses is a strong plus
• Spanish fluency is a plus given our South Florida markets and academy families
• Passion for sports, fitness, or community-focused brands helps too

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home