Responsibilities

• Brand & Marketing Strategy Development: Develop and execute comprehensive brand & marketing strategies that support the business objectives of the SBA, National Lending, and Salaam division, aligning with the overall brand positioning of Stearns Bank.
• Brand Identity Management : Maintain the visual and verbal identity of the SBA, National Lending, and Salaam division, ensuring consistency across all communication channels and touchpoints.
• Campaign Management : Conceptualize, plan, create and execute integrated marketing campaigns to promote Stearns Bank's SBA, National Lending, and Salaam division, leveraging various channels including digital, social media, events, and traditional media. This includes sourcing lists, audience and message segmentation, channel distribution, budget management, etc.
• Content Creation: Collaborate with internal stakeholders and external partners to create compelling content, including blog posts, articles, case studies, and multimedia assets, to engage target audiences and reinforce brand messaging.
• Market Research and Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges within the SBA, National Lending, and Salaam division, leveraging insights to inform brand strategies and tactics.
• Relationship Building: Cultivate strong relationships with key stakeholders, including clients, partners, industry associations, and media outlets, to enhance brand visibility and credibility within the SBA, National Lending, and Salaam division community.
• Performance Tracking: Monitor and analyze the performance of brand, marketing, and campaign initiatives, leveraging data-driven insights to optimize strategies and drive continuous improvement. Create meaningful reports that align with business unit, department, and company goals.
• Budget Management: Manage the budget effectively, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
• Cross-Functional Collaboration : Collaborate with cross-functional teams, including Sales, Product Development, and Customer Experience, to ensure alignment of brand strategies with business goals and priorities.
• Brand Compliance: Ensure compliance with regulatory requirements and brand guidelines in all brand-related activities and communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's degree preferred).
• In-depth Hubspot experience required, including building campaigns and all related assets, reports, lists, and website updates.
• Banking or financial industry experience preferred.
• Ability to pivot quickly, prioritize competing priorities, and provide clear actionable direction that translates into execution plans.
• Proven experience (5+ years) in brand management, marketing, digital marketing strategy execution, or related roles, preferably within the financial services or real estate industry.
• Strong understanding of brand strategy development, brand positioning, and brand identity management principles and best practices.
• Demonstrated ability to plan, execute, and analyze integrated marketing campaigns across multiple channels.
• Excellent verbal and written communication skills, with the ability to create compelling content for diverse audiences.
• Strategic thinker with a data-driven mindset and strong analytical skills.
• Creative problem solver with a passion for innovation and continuous improvement.

Benefits

• Employee Stock Ownership Plan & 401k Plan
• Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
• 12-week Paid Parental Leave and Medical Leave: With a cap of 20 weeks for eligible team members who qualify for both Medical and Parental Leave related to the birth of a child.
• $5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, Down Payment Assistance
• PTO from 13 to 23 days depending on tenure. Cashout and Carryover options
• 10 Days Sick Time
• 11 Paid Holidays
• 4 Days Volunteer Time
• 2 Days Self Allowance Time
• Tuition Assistance