Marketing Manager

Responsibilities

• Plan and advise •      Write marketing plans for our publications, events and commercial services, with clear objectives, channels, budgets and measures of success •      Advise senior managers on positioning and new ideas to keep our marketing fresh •      Report regularly on performance and return on investment
• Email and mailers •      Write, design and send email campaigns promoting our events, publications and services •      Look after our mailing lists, test subject lines and content to improve results, and set up automatic follow-up emails for new enquiries and event registrations.
• Social media and design •      Run paid and organic social campaigns on LinkedIn •      Design social graphics, video reels and ad variants, plus print and event materials such as brochures, flyers, sales packs and digital screens
• Events and partnerships •      Lead the marketing for each of our events, from launch to follow-up •      Create bespoke campaigns for industry organisations and partners in the private and public sectors •      Build relationships with developers, agents, investors and other key figures in real estate
• Data and AI •      Track results using GA4, platform analytics and our CRM, and turn the data into clear recommendations •      Use generative AI tools such as Claude and ChatGPT to speed up copywriting, testing and reporting

Requirements

• 3+ years in marketing in an agency, media or publishing environment
• Experience writing, designing and sending email campaigns
• Strong design skills in Canva, Photoshop, Illustrator or Figma
• Experience running paid and organic social campaigns, including LinkedIn Campaign Manager and Meta Ads Manager
• Confident with GA4 and able to present results clearly
• Practical experience using generative AI in your daily work
• Able to manage several projects at once and work well to tight deadlines

Preferred

• Experience in real estate, property or B2B events
• Marketing automation experience
• Video or reels editing

Benefits

• Salary of £30,000 - £40,000 plus an annual performance bonus
• A central Manchester workspace
• A dedicated training budget to keep building your skills
• 23 days holiday per year, plus Christmas week off and bank holidays
• Travel to work subsidy up to £1,000 a year
• Mobile phone paid for up to £60 a month
• Company matching pension scheme
• Option to work from home twice a week where suitable, after initial training period in the office
• Employee-owned business – benefit from influence in the business’s direction and income tax-free bonuses depending on the company’s performance. Note that employee-ownership does not require any financial contribution from you
• Regular industry networking events and team socials