Responsibilities

• Develop and manage the overall marketing strategy for Western States Metal Roofing.
• Work closely with sales leadership to develop marketing initiatives that directly support revenue growth and lead generation.
• Serve as the internal HubSpot expert and take ownership of the company's marketing use of the platform.
• Build, manage, and optimize HubSpot campaigns, workflows, automation, email campaigns, forms, landing pages, lists, customer segmentation, dashboards, and reporting.
• Develop lead-generation and lead-nurturing programs within HubSpot.
• Establish lead tracking and reporting that allows marketing and sales leadership to understand where leads are coming from, how they are progressing, and which marketing efforts are generating results.
• Identify opportunities to automate repetitive marketing and sales-support activities through HubSpot.
• Evaluate our current use of HubSpot and continuously improve how the platform is utilized throughout the company.
• Manage digital marketing efforts including website content, SEO, email marketing, social media, paid advertising, and other digital campaigns.
• Develop and manage content for LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.

Requirements

• 5+ years of marketing experience, preferably in construction, building materials, manufacturing, roofing, architectural products, or a related B2B industry.
• Advanced, hands-on HubSpot experience is required.
• Candidates must have demonstrated experience independently building and managing campaigns, workflows, automation, lists, segmentation, email marketing, landing pages, forms, dashboards, and reporting within HubSpot.
• Strong understanding of HubSpot Marketing Hub and how it integrates with sales processes and CRM data.
• Experience using HubSpot to generate, nurture, track, and measure leads throughout the customer journey.
• Ability to analyze HubSpot data and translate it into actionable recommendations for sales and leadership.
• HubSpot certifications are strongly preferred.
• Demonstrated experience developing and executing marketing campaigns rather than solely managing outside vendors.
• Strong understanding of digital marketing, social media, email marketing, SEO, content development, and lead generation.
• Experience developing marketing strategies that directly support a sales organization.