Marketing Manager - New Business

Responsibilities

• lead marketing activity for our New Business team, helping us reach new audiences, generate high-quality leads and turn prospective buyers into clients.
• take ownership of the marketing plan supporting our New Business function.
• develop campaigns that connect small and medium-sized organisations with the support they need.
• take campaigns from initial concept through to delivery and evaluation
• use a mix of online and offline channels to attract, engage and help convert prospective clients.
• Working closely with our New Business, digital and telesales teams, you’ll improve the buyer journey, support the development of our digital marketplace and ensure sales colleagues have the information and materials they need to convert leads.
• manage campaign budgets and supplier relationships, coordinate resources through tools such as Monday.com and report on performance.
• Revenue, lead quality, lead volume and return on investment will help you assess what’s working and shape future activity.

Requirements

• experience in B2B marketing, developing strategic plans that deliver against commercial objectives
• strong understanding of marketing automation through Salesforce and Pardot.
• strong communication and stakeholder management skills
• build effective relationships with colleagues and external suppliers
• confident managing multiple campaigns across online and offline channels
• using project management tools such as Monday.com to coordinate activity
• excellent writing skills, ability to produce persuasive materials and tell a compelling story
• comfortable analysing data, drawing meaningful conclusions and making recommendations to improve campaign performance
• experience of managing campaign budgets and evaluating return on investment
• ability to manage external supplier relationships and ensure they deliver against agreed objectives.

Benefits

• Amazing benefits