Responsibilities

• Develop and deliver the MPA Group's marketing strategy, with focus on supporting commercial objectives and growth ambitions across all three entities
• Strengthen awareness and understanding of MCPS licensing services and value proposition.
• Support the continued growth and profile of PMLL by developing audience-focused marketing strategies and market development plans.
• Develop audience segmentation strategies and targeted engagement plans across member, licensee and stakeholder groups.
• Define and evolve market positioning, messaging and brand narratives across MCPS, MPA and PMLL.
• Ensure marketing activity supports commercial growth, stakeholder engagement and organisational objectives.
• Work with senior leadership to translate business priorities into effective marketing plans.
• Identify opportunities to increase awareness, participation and engagement across all MPA Group organisations.
• Develop campaigns that strengthen relationships with publishers, songwriters, composers, licensees, educators and industry partners.
• Collaborate with the Communications Manger to create targeted communication and engagement plans for different stakeholder groups.

Requirements

• A strong track record in senior marketing role.
• Success in developing and delivering marketing strategies that support organisational goals and deliver measurable results.
• The ability to identify, segment and engage diverse audiences through targeted and effective marketing activity.
• Commercial awareness and an understanding of how marketing can support business growth, market development and stakeholder value.
• Excellent relationship-building skills, with the ability to influence and collaborate effectively with senior stakeholders.
• A proven ability to plan and deliver integrated, multi-channel campaigns across digital and traditional channels.
• Strong analytical skills and an ability to turn data, insight and market intelligence into meaningful action.
• The capability to produce presentations and marketing materials that engage and inspire audiences.
• Strategic thinker with strong commercial awareness.
• Excellent marketing planning and prioritisation skills.

Preferred

• Experience within licensing, membership, rights management, music, publishing or creative industries.
• Experience supporting business transformation programmes.
• Knowledge of copyright, licensing or collective rights management.
• Experience developing marketing strategies that support commercial growth, audience acquisition or licensing activity.

Benefits

• Competitive salary (dependent on experience)
• 28 days holiday plus bank holidays
• Pension Contribution
• Critical Illness Insurance Cover
• Income Protection Insurance Cover
• A hybrid working model
• Death in Service Benefit (after 2 years of service)