Responsibilities

• Enquiry Generation and Customer Retention: Develop strategies to generate quality enquiries, fostering lead generation and customer acquisition.
• Enquiry Generation and Customer Retention: Implement customer retention programs to enhance brand loyalty and maximise customer lifetime value.
• Brand Alignment: Ensure all marketing activities and events align with OEM guidelines, to meet requirements and maintain any Marketing-related income.
• Brand Alignment: Collaborate closely with OEM representatives to understand brand positioning, values, and objectives.
• Marketing Planning: Create detailed and effective marketing plans for assigned brands, outlining objectives, target audiences, key messages, and appropriate channels.
• Marketing Planning: Develop a deep understanding of market trends, consumer behaviour, and competitive landscape to inform marketing strategies.
• Marketing Planning: Create Marketing messages and campaigns in line with FCA and ASA regulations, in collaboration with Lookers Compliance teams.
• Marketing Planning: Strategically allocate budgets across different elements of marketing plans, maintaining a balance between effectiveness and cost efficiency.
• Briefing and Collaboration: Effectively communicate marketing plans to the marketing team, providing clear and concise briefs.
• Briefing and Collaboration: Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Performance Monitoring: Establish KPIs and metrics to measure the success of marketing campaigns.
• Performance Monitoring: Regularly monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.