Marketing Manager

Manchester, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 7 weeks ago

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Job Summary

Own the acquisition and governance of group-claims marketing with senior legal partners, building compliant campaigns that drive claimant intake while shaping a high performing team and scalable processes.

  • Leadership: Own multi-channel campaigns from concept to delivery with a focus on claimant acquisition.
  • Compliance: Partner with legal to keep activity robust, defendable and aligned with SRA rules.
  • Operations: Build scalable processes, develop talent, and continuously improve efficiency and outcomes.

Job Description

Responsibilities

  • As a trusted Business Partner to senior stakeholders, you will take ownership of a portfolio of group claims, leading the strategic development and execution of marketing campaigns that drive claimant acquisition and support litigation objectives.
  • You will work closely with legal teams who are committed to achieving justice and delivering meaningful change through their work.
  • The role requires a balance of pace and precision — someone who can think quickly and creatively while ensuring all activity is robust, defensible and compliant with SRA regulations.
  • You will also play a key role in developing and managing a high-performing team, embedding strong processes and continuously evolving our approach to group claims acquisition to improve efficiency, effectiveness, and outcomes.

Requirements

  • Strong track record in acquisition or performance marketing, ideally within professional services or a regulated environment.
  • Demonstrable experience managing marketing campaigns from concept to delivery in fast-paced environments.
  • Excellent analytical capability, with the ability to use data to drive decisions and optimise performance.
  • Hands-on experience with paid media channels, particularly paid social and paid search.
  • Strong stakeholder management skills, with proven experience working with senior stakeholders.
  • Experience managing and developing team members.
  • Ability to communicate clearly, concisely, and confidently, both verbally and in writing.
  • Experience using CRM, e-marketing platforms, and reporting tools.
  • Strong organisational skills and ability to manage multiple concurrent priorities.
  • High attention to detail, particularly in relation to compliance and quality assurance.
  • Excellent copywriting skills, with the ability to adapt tone for different audiences.

Preferred

  • Experience working within a law firm or regulated environment.
  • Experience marketing group actions, campaigns, or large-scale acquisition programmes.
  • Experience developing marketing plans for senior stakeholder approval.
  • Experience managing external agencies and suppliers.
  • Broad understanding of integrated marketing channels and applicant/user journey design.
  • Passionate about access to justice and the role marketing can play in supporting meaningful change.
  • Comfortable operating at pace, balancing responsiveness with rigour.
  • Solutions-oriented, with a proactive and adaptable mindset.
  • Commercially aware, with a focus on delivering measurable outcomes.
  • Committed to continuous improvement and innovation.
  • Strong collaborator with a team-first approach.

Benefits

  • Hybrid working (typically 2-3 days from home for a full time worker)
  • 29 days annual leave (excluding public holidays)
  • Enhanced pension contributions
  • Life assurance 4 x salary
  • Healthcare cash plan
  • Cycle to Work scheme
  • Discounted gym membership
  • Enhanced maternity & paternity pay
  • Electric car scheme

Marketing Team

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