Responsibilities

• Own and evolve the P&C inbound channel marketing strategy across authenticated and unauthenticated digital properties.
• Develop a multi-year roadmap to expand marketing opportunities across existing and emerging inbound placements.
• Identify opportunities to improve member engagement, cross-sell, retention, onboarding, servicing, and policyholder value through personalized experiences.
• Define channel goals, KPIs, success metrics, and optimization priorities.
• Lead P&C marketing's utilization of NBE/NBA and personalization capabilities to deliver relevant member experiences.
• Partner with Member Value and Compass teams to develop audience strategies, triggers, decisioning logic, content frameworks, and experience prioritization.
• Influence prioritization of experiences across products, servicing, advice, and member moments.
• Expand personalization strategies through audience intelligence, behavioral triggers, propensity models, and contextual decisioning.
• Lead A/B testing and test-and-learn programs across experiences, placements, audiences, content, and offers.
• Establish experimentation roadmaps focused on incrementality and measurement.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 or more years of relevant business support and / or general analysis experience.
• Demonstrated leadership experience.
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Subject-matter-expert knowledge of relevant industry data sources.

Preferred

• Insurance, financial services, banking, fintech, or highly regulated industry experience.
• Experience with Salesforce Personalization, Pega, or similar personalization platforms.
• Knowledge of customer data platforms (CDPs), audience management, or identity resolution.
• Familiarity with lifecycle marketing and onboarding journeys.
• Experience working with mobile app and website optimization programs.
• Understanding of member/customer segmentation frameworks.
• Exposure to AI-driven marketing decisioning and predictive modeling.
• Experience owning personalization or next best experience strategies.
• Successfully scaled personalization programs across multiple channels and customer journeys.
• Experience connecting personalization to member lifetime value and business outcomes.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.